Meet Rachel, one of our Business Administration Interns here at Bloguettes! This blonde and bubbly girl’s favorite social media app is Snapchat, due to all the different things you can use it for! So, keep reading as she shares her advice on ways businesses can use the app.
These days, there are so many ways to market your business. Social media has taken the lead in this industry to promote both small and large companies. With Facebook, Twitter, Instagram, Pinterest, YouTube, and many more, there are endless ways to reach your audience and potentially grow your business.
Snapchat isn’t typically the first social media platform businesses think to use to promote their company, but maybe it should. Although it’s mainly used to send funny videos and pictures, other features of the app can be amazing for marketing! Below are just a few of the many different ways that Snapchat can build your brand and audience.
4 Ways Businesses Can Use Snapchat
1. Create Brand Awareness
Did you know Snapchat has over 100 million users daily? Talk about reaching a mass media audience! By using Snapchat, you can provide information to consumers quickly, as well as have a strong influence on how consumers view your brand. In order to attract and keep the interest of consumers, you need to maintain high levels of brand awareness. With the many features Snapchat offers, multiplying your audience can be pretty simple.
2. Promote a Product or Service
When your business creates a new product or service, you want others to know about it! And now that Snapchat has the share feature available, people can share pictures, articles, and videos in an instant. This technique may even work better and faster than the traditional word-of-mouth. By using Snapchat to promote a product or service, you easily can demonstrate how it works!
See an example below:
3. Engage Consumers
People love to feel a part of companies they’re following or purchasing from, and Snapchat gives the opportunity to do just that! You can do a business Q&A open to the public through Snapchat then post a video opening the snaps and answering the questions your followers have! When customers feel involved in the conversation, it tends to lead to a positive brand reputation and boosts brand loyalty.
4. Celebrity Influence
Many users follow celebrities and popular icons on Snapchat to get a peek into their life. When a popular figure mentions a product or business and has a positive opinion about it, you know that it will be exposed to thousands of people. Consumers will purchase something simply because their favorite celebrity talked about it! So, as a business, it can be beneficial to partner up with celebs and influencers in your niche to get the word out their about your amazing product!
In the end, Snapchat is an amazing platform for users and brands alike. So, what are you waiting for? Get out there and build a presence for your biz on Snapchat!
What are some of your favorite ways to use Snapchat? Let us know in the comments below! While you’re at it, be sure to give us a follow on Bloglovin‘ to keep up with all of our latest posts!