There is no denying that social media is one of the most important marketing tool most businesses can utilize. Social media marketing can take a small business and skyrocket it to Internet fame! But a businesses’ social media presence can do as much harm as it does good if not handled correctly. There are a few social media no-nos that you should always avoid if you want your business to rise in the hashtag ranks!
No matter how good the content you post is, if you are inconsistent, your business will look unprofessional and make it seem like you aren’t committed to your marketing. You can’t only post one photo on Instagram a week or send out two Tweets a month. Your followers will start to drop if they aren’t getting enough content from you. Even if you can’t post every day, make a plan of when you are going to post and stick to it. If your followers know they can expect content from you every Monday, Wednesday, and Friday morning, they will be much more content than if they never know when you will pop up on their feed.
Consistency does not mean that you should overload your followers with your content, especially if all of your content is pushing a product. Try to mix your posts that promote products with posts that represent your brand without trying to sell anything. Share other people’s content you think your followers will enjoy, and make sure to credit the original poster or website you are sharing. This will help you build relationships with other bloggers or businesses! Try sharing photos, videos and content that you think will simply be enjoyable and your followers will be more drawn to your promotional content.
Not Engaging With Followers
Gaining followers is hard, retaining them is harder. Just because someone hits follow, does not mean they are yours forever. One way to keep followers it to engage with them. If they share your content, thank them! If they comment on one of your posts, respond. If someone posts about one of your products, start a conversation about it. Be sincere and grateful, and your followers will keep engaging with your brand online.
Posting funny animal memes one day and photos of peonies and macaroons the next don’t exactly send a consistent message to your followers. When your content pops up on a follower’s feed, they should have no doubt who the content is coming from. If your feed is not consistent, you run the risk of isolating followers who appreciated the brand they thought they were following. Pick a theme and stick to it!
Juggling Too Much
While it will be tempting to represent your business on all the major networks, if you don’t have the time to commit to all of them then pick a few key ones to focus on. Choose social networks that your business will benefit the most from and master those before tackling all of them. If you can’t give every account your best effort, then you are better off having a smaller social media presence.
Be Kind Always
Social media gives people a platform to share their opinions and feelings, which can be a good thing! But when it comes to your business, keep all of your social media content kind. Your business’ social media accounts are not a place for you to vent your frustrations or make fun of other people. Even if you feel your business is being attacked, try to stay positive. It might be hard sometimes, but you will look more professional in the long run!
Quit making mistakes and learn how to kill the social media game the RIGHT way! Join us for our Social Media Strategy Webinar on Oct 6th and learn all the different ways to grow your brand on each social platform!
featured image credit: Stock That Rocks