Stats have shown that on average, people read only 20-30% of an entire article. A bit sad, isn’t it? As writers, we can’t force people to read our entire post, but what we can do is make our posts easier for our audience to read. Below, we’ve listed several tips that may come in handy the next time you sit down to write.
Use White Space
Remember those dreaded essays you had to write in high school? As much as we hated writing them, we can almost guarantee that our teachers weren’t exactly overjoyed having to read hundreds of essays as well. Why? Because there is so much to read! If you look at an essay, all you can see from the first page on are words that go on for an infinity. Don’t make your audience think back to their high school days. Remember how we weren’t allowed to add space between paragraphs in school? Now you can! Use that whitespace to break up your post and separate your content into sections. It’s easier on the eyes and will make people be more willing to read your work.
Shorten Your Paragraphs
Keep your paragraphs short. Even if you have good content, too much information can turn off readers. Try sticking to one point for each paragraph instead of cramming a bunch of ideas into one. Clumping your content into little bite-sized pieces helps readers digest your information faster and easier.
Title Your Sections
People like to scan when they read. Make your content easier to skim by adding subheadings to each section. Mix it up! Alternate between titles that are straight to the point (“Title Your Sections”), playful (“Name Game”), or use alliteration (“Titles that Titillate”).
Add Visual Cues
Break up your words by adding some visual writing cues. Incorporate bullet points to display a list of ideas or use pictures so people can see what you’re talking about. If adding pictures is too big of a visual task, take baby steps by diversifying your sentences. Add numbers and percentages to beef up an important point, insert a relevant quote that supports your topic, or ask some questions within your writing to change the tone and involve your readers. It may not sound like much, but every effort pays off!
Consider the Platform
Nowadays, people are glued to their phone. Whether it’s a bad thing or a good thing is debatable, but while the phone frenzy is very apparent, make sure your content is available on different platforms. If you have a blog that is reader-friendly on desktops, double check to make sure your blog content is fully functional on mobile phones. Open your site on your own phone to see how the blog adapts. This way, people can read your posts on the subway, waiting for their nails to dry, or anywhere else people are on the go!
Like we said earlier, while we may not be able to control how thoroughly people read our posts, we can control the accessibility and convenience of our posts. We’re hoping these tips helped shed a bit of light and will help you going forward. Your content is worthy of reading—make sure you make it easy for your audience to read it!
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