Have an idea brewing for a blog post? You might be wondering how to catch the interest of your readers with just a few words. The way you craft your blog post titles can determine whether or not your audience clicks the link to read the full story, so it’s important to make your titles count! Here are 5 simple tips to help you create killer blog post titles every time!
What’s the Benefit?
Before clicking on a link in Google search results, readers want to know how the post will benefit them. If a blog post title promises to meet a need they have, they’ll almost always give it a read. For example, if someone is looking to take the leap and start freelancing, a blog post titled, “Freelancer’s Toolkit” might catch their eye. So, when brainstorming for potential blog titles, remember to always communicate the benefit of reading the full post to your audience.
Keep it Short and Sweet
There’s nothing worse than having a long blog post title that turns off readers. When browsing through the internet, bite-sized pieces of information tend to do best. Why? Because it’s easier to digest. Think of it this way– the perfect blog post title has a good balance between having enough words to catch readers’ attention while also being easy to comprehend. Also, remember that by keeping your title under 70 characters, it won’t get cut off in search engine results.
As a blogger, it’s important to know your audience and what they’re searching for. Google AdWords is a great tool to use to connect with your readers and keep up with keyword trends! Once you’ve chosen a keyword for your blog post title, be sure to keep it as close to the beginning of the title as possible. This is likely to catch your audience’s attention more than if it’s buried in a long title. For example, if you’ve determined that “planner organization,” or “tips for organizing your planner” are keywords you want to target on your blog, consider a title like one of the following:
- “5 Planner Organization Tips for New Professionals”
- “Tips for Organizing Your Planner for 2016”
- “Planner Organization 101”
- “10 Planner Organization Ideas for the New Year”
While keywords are great for optimization, make sure to not overdo it. Trying too hard to make a keyword fit into a title can make it sound strange and unnatural. Remember, your audience comes first, so it’s important to make sure your titles are authentic and relatable!
Pop a Question
Blog post titles that ask questions immediately spark interest in readers, because they want to know what the answer is! Also, doing this can make it seem as though the writer is talking directly to the reader. For example, a title like, “Frequent Traveler? Here’s How to Get Through the Airport Faster” makes frequent travelers feel like the post was made just for them!
Make it Unique
With millions of blogs out there, it’s important to find ways to stand out from the crowd. Remember that your viewpoint is unique, and that you have something special to share! Don’t be afraid to step outside of the box and not limit yourself to what everyone else is doing. If you’ve mastered something, create a compelling title that will make readers want to learn from you! For example, a title like, “How My Event Went Viral on BuzzFeed & Pinterest,” gives the blog a personal feel that no one can replicate. At the end of the day, readers love to learn from someone who’s an expert on the topic themselves!
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