Twitter – can’t live with it, can’t live without it. In a world where followers and interaction are king, there is simply no way to avoid Twitter. If used correctly, Twitter is a perfect platform to help grow your audience as well as truly connect with them. The frustration with Twitter is feeling like no one can hear you, like all of your little strokes of well thought out genius are falling on deaf ears! If you have ever caught yourself wondering “Am I using this all wrong?”, here are some tips to get the most out of every tweet, chirp and peep that you send out into cyberspace.
The first thing you need to do is go back to the basics. We are talking about your profile picture, your bio and your cover photo. Have you been using the exact same headshot for the past five years? Time to switch it up and put in a photo that is updated and shows off who you are. They say a photo is worth a thousand words, so make sure your photo shows off the most personable side of you and your brand. If you are silly and into traveling, make sure that your photo conveys that!
For your bio, it is pivotal to maximize this space. Most importantly, your website or newsletter sign-up link needs to be here giving anyone who stumbles upon your Twitter easy access to it. Then, give the rest of your bio a long, honest look. If you were a stranger reading it for the first time, would it entice you to follow this person or check out their site? If not, change it! Your bio should be clever, interesting and personal. You are fascinating, brilliant and beyond talented – make sure that your bio shows that!
This next part can be a bit tedious, but it is well worth the time and effort. Go through EVERYONE you follow and get rid of anyone that does not add value to your online life. These are the people who obviously schedule all of their posts, never reply or engage with you, only speak about themselves, or are only ever on Twitter to live tweet the latest episode of Vanderpump Rules. Get rid of them! By uncluttering what you see everyday on Twitter, you will begin to reconnect with the true social aspect of Twitter. This process will open your eyes to other like-minded individuals and clear your path to genuinely engage with them.
There is a time and place for scheduling automated tweets. For instance, schedule out tweets while you are on vacation without cell service or are having an especially busy week when you won’t have five minutes to post. However, do your best to actually be present on social media. We are all so tech-savvy and can sniff out a bot or an auto-tweet from a mile away. There is something innately off-putting about both and you do NOT want to lose followers this way. Still, take the time to plan out when you are going to post and hold yourself to a constant schedule, but do NOT take away the social aspect of social media. You will not gain followers, make sales, or engage your audience if you are not there to do so.
Be True And Experimental
The beauty of Twitter is that there is a constant flow of short content eliminating the pressure to overly curate and perfect everything you post. This allows you the freedom to really use your voice, explore topics you’re interested in and spark discussions. As long as you are being true to you and your brand’s voice feel free to experiment and slightly stray from what you are mainly known for. If you predominately speak about food, restaurants and recipes but found an article on travel trends that you think your audience would be interested in, share it! There is no right or wrong to social media. Just stay engaged and pay attention to what your followers best respond.
Be Truly Social
The only way to get a return on all of the time you have invested in social media is to be truly social. This does not just mean discontinuing the overuse of automated tweeting. It means that you have to make real connections and give back what you give. We have all heard it a million times, you only get what you give, and the same rings true for Twitter. You want more likes, followers, shares, retweets and comments? Then you have to give those things back to your Twitter community. Investing in your community and adding value to all of your connections is the easiest way to achieving your social media goals, whether they are regarding sales, growth, or exposure.