Photo from Stock That Rocks
In today’s world, generating buzz around your product or service goes such a long way. Now more than ever, people buy based on recommendation. Getting others to do the advertising for you not only saves you time, effort, and money, but it’s what will help you to stand out from the crowd!
The chances of getting your product to go viral might seem like your chances of winning the lottery. However, there’s a science to it. There are things you can do now to increase your chances of success and get your product’s name out there–it just takes patience, experimentation, and strategic planning!
What Exactly Does it Mean to ‘Go Viral?’
If you’re a content creator or entrepreneur, viral is one of your favorite words. To ‘go viral’ simply means that something is being spread like a virus–it’s being shared by everyone! When you hop on Facebook, a lot of those funny videos you see would be considered viral because people are loving it and sending it on to their friends and family. Before you know it, everyone on the internet has seen it!
Just like the funny videos you see on Facebook, products can go viral, too. Of course, this is every business owner’s dream! Creating a viral product means increased brand exposure, which can lead to tons of sales.
So what’s the recipe for making a product go viral? Here are our tips:
Know Your Audience
When marketing anything, it’s crucial to know who your audience is. If you don’t know who you’re targeting, you can’t create something that appeals to them!
While it might seem like it makes sense to target anyone and everyone, this can actually hurt your chances of success. By targeting everyone, you actually target no one! So, hone in on your specific audience. This is the first step in creating a marketing strategy that actually works!
While it might seem like it makes sense to target anyone and everyone, this can actually hurt your chances of success.
Here are some questions to ask yourself when defining your audience:
What are their demographic traits? (age, gender, location, occupation, etc.)
What are their likes and dislikes?
What motivates them?
What are their buying habits?
What are their core values? How does this affect their decision-making?
By considering these factors, you can do your research and get a picture of who your ideal customer is. Plus, you can also determine where to spread the word about your product. For example, if your audience is older, Instagram might not be a great place to advertise. You might find that email marketing is the way to go!
This will inform your marketing efforts and get you one step closer to making your product go viral!
Create a Sense of Exclusivity
We always want what we can’t have, right? Well, you can use this concept to your advantage in your marketing strategy.
When first launching your product, consider only making it available to a select amount of people. For example, maybe you want to give it to a handful of influencers so they can build awareness and create hype around the product launch. Once your product does become available to the general public, you’ll already have people in line to purchase!
Keep in mind that when implement this strategy, it’s so important to be strategic. If you’re going to be working with influencers, make sure they align with your brand values and are in your niche. If you’re launching a cosmetic product, for example, you’ll benefit more from partnering with a beauty blogger rather than a food blogger. Remember that who you choose to work with says a lot about you as a brand, so be selective.
Make it Worth Sharing
In today’s tech savvy world, shareability is everything. So, when marketing your product, try to create content that people will want to share with their family and friends.
Is your brand known for being funny? Witty? Tugging at your heartstrings? Use this to your advantage. The more people connect with your content emotionally, the more likely they are to remember it and click ‘Like’ or ‘Share’ on social media.
Also, it’s important to always include a strong CTA (call-to-action)! If you want your followers to share your content with a friend, say so! A great way to create engagement around your product and brand in general is to offer some kind of incentive. Consider hosting a giveaway and have your followers tag 3 friends in your latest IG post to enter. Doing things like this will engage your audience and encourage them to share your content within their circle of connections.
Show, Don’t Tell
It’s one thing to state a claim, but another to actually demonstrate something! When it comes to marketing your product, always try to show its value rather than tell it. People will connect with it so much more!
So how exactly can you do this? A great way to show the value of your product is by creating engaging video content. Short, well-executed videos are on the rise–nearly 52% of marketers report that video is the type of content with the best ROI.
An example of a brand that does this well is Glossier! On their Instagram and website, they post short clips of their product in action. I don’t know about you, but this makes me much more interested in the product than if I were to see a boring ad!
Keep it Simple
Last but not least, it’s important to keep it simple. Yep, you heard us right!
One of the most important things when marketing your product is to be clear. Who is it for? What are the benefits? What makes it stand out from other products on the market? Try not to go too overboard and send confusing messages. Stick to the key benefits of your product and remember that consistency is everything!
Does your product have something special that you want it to be known for? Make this obvious in all of your advertising efforts. It’s often said that people have to see or hear something 7 times before it actually sticks!