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If you’ve been guest posting for awhile now, you’ve probably noticed that finding blogs to reach out to can be a challenge. This is especially true if you’re bent on finding reputable blogs that actually have some traffic and engagement.
Some niches are more forgiving than others, like marketing blogs, because they present you with many different guest blogging opportunities. However, just because there are a lot of different sites you can reach out to doesn’t mean it’s always easy to find them.
If you are wondering how to go about finding sites to guest post for, fear not. We’re here to discuss a few different things to incorporate into your blog search process that should help you find new opportunities that complement your portfolio!
5 Ways to Find Guest Blogging Opportunities
Researching Social Media
Social media sites are a viable place to look for just about anything today. Since social media became the main channel for all kinds of content promotion efforts, the number of posts flying around is insane. And just like everything else, those articles leave a digital footprint and can be easily found.
Even though lists and tip style article shouldn’t be ignored, it’s recommended to focus your search more on “guides” and “how to” articles as the results often lead to blogs that have more authority and aim to provide valuable insight for their readers.
Facebook has really upped its game when it comes to search algorithms, which means it is easier for users to find what they are looking for. It’s also recommended to use longer tail keywords as that will allow you to filter out non-relevant results.
When you type in your desired phrase, FB should have some article suggestions for you. You will probably have some “standalone” articles and some that were shared in different groups.
Clicking on the article will often lead to the site where it’s been originally posted. Could that site be interested in your post? Only one way to find out.
Besides Facebook, Twitter is another channel where you can find great sites to write for. One neat way to concentrate only on the things that are related to your niche in this sea of content is to use a tool called TweetDeck. This is a social media dashboard application for managing Twitter accounts. You can create searches to track topics, events, and hashtags, and then refine your search results with filters!
If you find an article you like on Twitter, check where it’s been published and if that blog may be interested in working with you.
One disadvantage of using TweetDeck is that people promote the same posts for several weeks so you’ll have to get used to skimming through a lot of the same content.
Using Outreach Tools
Today, there’s truly an app for everything!
Outreach tools are really a great way to cut down on the time-consuming task of link building. They are a great way to enable a quick research and filter through a huge number of blogs in a short amount of time. They also allow you to automate parts of your outreach process, help you find & manage all of your contacts, and ensure you are on top of everything that’s going on.
There aren’t a ton of tools on the market but you should still do a proper research and choose the outreach tool that fits best into your workflow. Some great tools worth considering are Mailshake, Buzzstream, and Pitchbox.
Using Google Advanced Search
It’s interesting that when you start using an outreach tool, many forget that Google is still a viable way to find blogger outreach opportunities. If you’re someone who is doing it only for yourself, then Google is probably the only thing you really need.
You just need to learn how to use it properly! The main thing you should focus on is mastering Google search operators.
Not every blog accepts content from guest contributors, so it would be nice to filter search results in a way that only shows the ones that do. This is where keywords like write for us come in handy.
Here are a few different ways to phrase what you’re looking for to Google:
“niche” + “write for us”
“niche” + “guest posting guidelines”
“niche” + “guest post by”
The idea behind this is to search for relevant blogs that feature content from guest authors. You are guessing the words and phrases that could appear on the websites that feature guest contributions.
Stalking Influencers In Your Niche
Have you ever tried stalking influencers in your niche?
By stalking, we don’t mean following them around, liking every tweet and looking through their bathroom window. There are no blogging opportunities there!
All of them have their own blog. Have you ever tried reaching out to them? If you didn’t, this is something to try. If you’re planning to contact them, be sure you can provide great examples of your previous work. Otherwise, they won’t take you seriously.
Another great way to find new opportunities to is by looking at the websites where the influencers we just talked about or guest posted in the past. There’s a chance you could also land a post there!
Blog Directories and Aggregators
Before we go on any further, it’s important to clarify one thing – blog directories and aggregators are completely different from article directories.
Those are not sites where you can submit your post, in fact, they’re quite the opposite! Blog directories and aggregators are web places where bloggers can add their website. A glorified list of blogs sorted by different categories, if you will. Some of them do feature posts that often lead to the blogger’s website.
Here are a few examples of blog directories and aggregators:
Be Ready to Break Your Routine
We’ve all been there – when you find something that works, it’s hard to move away from it. There’s nothing wrong with this, however it is important to admit when your standard workflow stops bringing in results so you can adapt.
So next time you get stuck finding new blogs to feature your content, break your routine and try out some of the methods described above!