Photo from Stock That Rocks
Long gone are the days of Mad Men-esque advertising and business strategies. You’ll rarely find a marketing guru with a cigar and a flat storyboard in a meeting, or a campaign that takes 6 to 8 months to implement.
Now, the marketing cycle has been cut in half, meetings have gone digital, and it’s all about the data. Being a modern marketer requires on-the-fly decision making, up-to-the-minute knowledge of what’s new and what’s next, and lots of flexibility. To strengthen your marketing skills, here are a few tips for becoming the modern marketer that you know you can be!
Pay Attention to Data
Think charts and stats and ratios aren’t for you? Think again! The modern marketer always looks to their analytics to make decisions, pivot, or deem a campaign successful. Now with so many pieces of useful information at our fingertips, it’s almost unheard of to not glance at the numbers a few times a day.
Specifically, make sure you’re well-informed when it comes to Google Analytics, the backend of your favorite social channels, and how other software and programs can be integrated into your current sites and social media platforms. If you manage content on programs like Buffer, Hootsuite, or CoSchedule, you have the unique ability to compare data from specific blog posts and social campaigns, making it easier to find what works and what doesn’t.
We suggest checking data thoroughly once a week, and glance at it once per day– you never know when your client or boss will want a quick download of what’s happening!
Learn to Spot Trends
It’s easy to notice a trend, however, this is probably when it’s reached peak saturation and might already be on its way out, which isn’t helpful! Hone your trendspotting skills by attending creative conferences, seminars, or business meetings within your industry, and take a lot of notes!
Oftentimes, industries cross-pollinate and lend trends to one another, like interior design and fashion, as trends can be spotted walking down the runway or as a new paint color on the wall. Other times, trends come from the economical or political climate, like the sustainability movement or consignment stores gaining steam.
Trends can also come from inside your own business. Do you see most of your clients referring to Instagram as their channel of choice? Are you finding that Google ranks you higher when you use certain keywords? Keep these trends in the back of your mind when making business decisions!
Read this paragraph in bold print, italicized, with blinking red arrows around it! Being flexible is so, so important to your status as a modern marketer. We’ve all created a week’s worth of social media posts only to find out there’s been a huge development in the business and you’ll have to switch gears. Instead of getting frustrated or down, consider it a lesson in learning to pivot with poise. Gather the details about the new trend, client, or happening, communicate with whoever is the point of contact for the news, and start typing!
By showing that you’re capable of bouncing from one topic to another, or can demonstrate professionalism in a fast-paced situation, you’re subtly showing off your business know-how, and trust me, people are watching!
With your showing of flexibility, you will be more likely to be taken on the exciting business trip, sit in on the important biz development meetings, and be in-the-know when it comes to what’s new and what’s next in your particular department.
Take Time to Reflect
We all know the saying that says, “History always repeats itself.” Well, sometimes, it’s true! Whether good or bad, the social media campaigns, blog post types, and events thrown will more than likely be templates of past campaigns, posts, and events, even if you don’t see it. Your past work can show you a lot about your growth, where you’ve succeeded, and places you’ve fallen short. By taking time to review your campaign post-launch or a social media post that you spent a lot of time on, you can evaluate the hits and misses while being completely objective.
Other ways you can reflect are when it comes to your competitors. How successful was their big launch event, and why did it work? Where did they fall short in their social media campaign? Learn from your mistakes, but you can also learn from others, too!
Be a Team Player
The modern marketer spins a lot of plates, wears a lot of hats, and juggles a lot of work. While this isn’t news to anyone, it’s important to remember that you don’t have to do it all yourself. Whether you’re a freelancer, part of a small team, or work in a corporation, it’s important to find someone to rely on that you trust to make decisions on your behalf, can delegate work to without having to worry about peering over their shoulder, or someone that can sit you down and tell you that you’re just doing too much.
In the same vein, it’s important to help others, too. If you notice that your social media manager is heading toward burnout, offer to take a few campaigns or client meetings off her lap. Not only will this show that you care about her wellbeing and the business, but you’ll learn something you might not have known about the client, or refresh your social skills. Win-win!
The marketing world is a fast-paced one filled with ongoing obstacles, challenges, and hurdles along the way. Learning to pay attention to data, spot trends, be flexible, reflect a little, and be a team player will pay off in the short- and long-term, as it will show you, your coworkers, and your boss that you’re ready and willing to know the ins and outs of your business. Best of luck to you, marketing maven!
Lately, it seems as though influencer marketing has been taking the world by storm. To learn all there is to know about influencer marketing and how you can incorporate it into your marketing strategy, sign up for our webinar, Influencer Marketing 101!