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As a blogger, you work around the clock to create great content. You spend time brainstorming ideas, writing articles, taking photos, and sharing your posts across your social media channels. Once you’ve published an article, it’s on to the next!
But have you ever stopped to evaluate your blogging goals? Is your blog bringing in the traffic you want it to? This is where Search Engine Optimization, or SEO, comes in.
First Things First…What is SEO?
Essentially, SEO has to do with the way search engines (like Google) crawl content and rank it in search results. For example, say your blog is all about how to live a healthy lifestyle. When internet users surf the web and search “healthy breakfast recipes,” you want your content to be the first to pop up!
In order to achieve this, you’ll need to have a well-optimized blog. But how can you do this? It’s actually a lot more simple than it sounds. Check out our 6 tips below and you’ll be on your way to having a perfectly optimized blog in no time!
6 Blog SEO Tips
1) Make your titles clear, creative and relevant.
While clever titles can be tempting, choose a title that clearly conveys what the post is really about. This will help pull your individual posts into search results easier. Be creative, be unique, but still stay true to your niche and keep it simple!
Also, make sure to title each page on your blog and fill it with content. You don’t have to have it all figured out from day one. Start with the basics – home, about and contact – and add pages as you go. Leaving it incomplete sends the wrong message both to search engines and to users!
2) Match your blog name to your domain name.
Since you are hosting your blog on the web, it’s important to match your blog name to your domain name. You want to make it as easy as possible for people to find you. Avoid confusing characters like unnecessary dashes or intentional misspellings. These can make it more difficult for people to search and find your blog. Implement the radio test: If you heard your blog name over the radio, would you know how to type it out?
When publishing blog posts, your CMS will generate individual URLs for each of them, but keep in mind you can modify them before publishing. That way, even if your blog post title is long, you can keep the URL short and sweet. For example, www.domain.me/about-me-tips.
3) Keep your descriptions short, sweet, and different.
Descriptions are important both for search engines and for people, as they’re automatically pulled into search engine results. By entering meta descriptions manually for each page and blog posts, you can influence the overview shown in search results and increase the chances of your post being clicked. This means that you should write different descriptions for different pages between 150 and 160 characters long — anything longer than that will be truncated by the search engines.
The same goes for social media. When sharing a blog post on Facebook or LinkedIn, there is always a sentence or two that’s displayed below the post title. If you don’t enter its meta description, it will just show the first sentence of the blog post, whether you like it or not. Don’t waste the opportunity to better convey what each post is about!
4) Include titles and descriptions for your images.
It’s not just the blog text that should be optimized for search engines — your images should be too! Always include a title and Alt description for your images. Search engines scan all the information they can get, and you don’t want to miss out on additional SEO opportunities. This also makes it easier for people looking for images on certain topics to find your blog post.
Also, if anything happens with your media library and your images stop showing, the Alt description will be shown instead and could explain to people what used to be there instead of an empty box using up space.
5) Embed internal and external links into your posts.
Most people know the importance of links to your blog from other sites when it comes to SEO. This gives your blog credibility and helps with search engine results. However, don’t forget to add internal and external links within your blog as well. Add a “Recommended Posts” or a “Most Read Posts” box (this can be easily installed with a plugin) to your blog to encourage readers to stay on your site longer.
Outbound links, on the other hand, are valuable because they direct users to additional information on the topic and help search engines understand what your blog post is about. They also make you a more connected member of the blogging community!
6) Determine your core keywords.
Last but certainly not least, keywords are incredibly important when focusing on SEO. Determine what your core keywords are for your blog, then when choosing a title, URL or writing a description, make sure to include at least one of your keywords. Include them naturally – don’t force it – and you’ll see your ranking slowly improve over time.
Quick tip: Not sure what keywords to use? We recommend using a tool like Google Keyword Planner to find out how people are searching for content related to your brand or biz!
Before you go, remember that boosting your blog’s SEO takes time, persistence, and dedication. As you optimize each individual page on your blog, Google will begin to recognize you as a credible source, so be patient! Your SEO efforts will eventually pay off.
Wanna see how we optimize our blog posts in action? Watch the video below:
Have you had any success using these tips for your own blog? Let us know in the comments below! While you’re at it, be sure to follow us on Bloglovin’ to keep up with all of our latest posts!