App Review: IZEA

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When it comes to blogging, there’s a pretty straightforward timeline to it. You create your blog, post consistently and build up your following, and then, when you have a large enough amount of subscribers, you start receiving offers for sponsorships and collaborations.

IZEA is a tool that helps you to do just that. Many companies don’t have time to search for bloggers specifically, so they look to platforms like IZEA to find quality influencers to work with. For bloggers, it’s a great platform to sign up on because it puts them out there and notifies them of any opportunity available. For brands, it provides a place to find influencers to work with in their niche!

This app provides bloggers, Instagram influencers, Youtubers, and anyone else with a large social following, the ability to monetize their content. You are able to get paid per post and per click, and you also have full creative control when it comes to what sponsorships you want to take on.

Keep reading to learn how this app works and how you can benefit from signing up!

How IZEA Works

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Upon landing on IZEA’s homepage, you’ll choose if you’re a marketer (looking for influencers), or a creator (i.e. bloggers or Instagrammers). Simply pick one and then sign up by filling out your information.

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Next, there are three plans that you can choose from. All three are very affordable and offer great features. Just choose what you think is best for you; you can start out on the free version and move up the more you use it. 

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Your sidebar has three pages. The sponsorship page is your dashboard that displays available opportunities, bids, and direct offers.

When navigating your dashboard, you’ll notice what’s called a ‘bid.’ Basically, when you see a listed opportunity you like, you can pitch to the company what you would charge them (you can’t bid more than the maximum they would offer) and write a short reason for why they should accept your offer. Make sure you read the requirements in depth, because some companies are picky when it comes to working with influencers.

Your content tab is exactly what it sounds like: your content. There, you can see the posts that are ready to go out, your bid negotiations, drafts for posts, and issues with certain offers. You are also able to see pending posts, completed posts, and canceled posts. It’s very convenient that it’s all on one page.

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The ContentAmp tab allows you to see current offers you can choose from. It tells you when it expires, the budget, and potential earnings. You can decline it if you find it’s not suitable to your following.

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If you go to your account profile, you can add a photo of yourself, a bio to appeal to companies, demographics of your social media accounts, topics you like (this allows the app to generate matches), experience, and any gear you have (this is especially important if you’re a photographer or videographer). You want to take your time on this part because companies will go through it to make sure you are a good match.

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Our Final Thoughts

When it comes to blogging sponsorships, what do you have to lose? It’s best to put yourself out there as much as you can as you’re building your following and your brand. With most companies using these kind of platforms to find influencers, it’s good to sign up for as many as you can to get your name out there.  

With IZEA, it’s very easy and simple to sign up and get started. You have full control over everything you post and the kinds of sponsorships you do, which is very important if you want to build trust with readers. Overall, we would say it’s worth trying out!

Have you tried IZEA? What are your thoughts, and have you found success on the platform? Let us know in the comments below! While you’re at it, be sure to give us a follow on Bloglovin’ to keep up with all of our latest posts.