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Social media is much more than a past time in today’s day-and-age! This modern tool is essential for all business types and models and can grow your brand if taken full advantage of.
71 percent of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media; therefore, it’s important to always put your best digital foot forward and establish a strong social media presence!
With a network of nearly three billion people on social media across the world, according to Hootsuite, the professional opportunities your business can gain are endless.
How do a social media presence and well-established digital strategy help your business? Take a look at our breakdown of the various benefits and opportunities below!
Chances are you spent a great deal of time creating a brand you’re proud of. Now it’s time to show it off to the world! Social media gives you just the platform to do that.
"A digital presence allows you to humanize your brand."
Portray what your core values are, and introduce the people on your team, including the employees and customers.
The content you produce can establish your company as the expert or thought leader of a particular niche. Whether you’re a tech company, food service, or beauty guru, your audience learns to trust you with a balance of informative and promotional material.
Besides organically growing your potential customer base, you can learn a great deal about your brand and how people perceive it by putting it on social media. Determine exactly who your customers are with analytics, analyze and start conversations with them, and catch their eyes with interesting visuals.
You may think you know your brand, but observing how social media users interact with it will give you the honest insight you need to get it where you want it to be.
Glossier: Glossier uses its social media presence to establish itself as a simply natural skincare company. Its content clearly defines its target audience and highlights ideals such as natural beauty and minimalism.
Saludos: Saludos establishes itself as the go-to brand for cute and comfortable shoes. It highlights real customers sporting its products on their global adventures to drive home the idea that it is the expert of its craft.
Social media is a two-way street between your company and its customers! It gives customers a platform to express their thoughts, interests, and feedback, which ultimately allows you to get to know them better than you ever have.
"It’s a medium for engagement that encourages social media users to explore and interact with your brand."
Establishing a proper communication strategy for social ensures your audience is always kept in the loop. You can confidently broadcast messages, announcements, and offers knowing they will be heard!
Customer satisfaction is one of the most important missions of any business. Social media gives you a leg up by allowing you to monitor users’ conversations. Snoop around and see if they are talking about your brand and in what context!
Gaining a clear understanding of your customers and the relationship you have with them can increase brand loyalty among them. When you know exactly what they want and talk about, you have greater engagement and conversations.
Target: Target uses social media as a customer service platform by hearing customers out and acknowledging what they have to say. They engage by addressing them specifically and making it know their satisfaction is of utmost importance.
Reformation: Reformation goes as far as serving its customers through the comment feed of its Instagram. By taking time to read through the comments and questions of its followers, it shows that it wants to know its customers and work alongside them whenever it can.
Establishing a strong social media presence will help you and your business work smarter rather than harder!
Digital media is a simple and speedy way to reach your customers. People check their social platforms many times throughout the day; consistent posting and authentic narration of your business is an effective way to stay on their minds!
These practices can also drive traffic to your site and create a more versatile customer base. Go beyond your current circle of customers and reach those who may not be as familiar with your brand.
Along with this, a social media presence allows you to better manage your company’s reputation as you can highlight your unique culture and positive attributes.
College Fashionista: College Fashionista markets itself as the go-to digital community for all the style gurus in college around the world. It knows what its audience relates to and posts content accordingly to drive traffic and loyal users to its site.
West Elm: As a home decor company, West Elm must appeal to a variety of people and personal styles. It uses social media as a marketing opportunity to showcase its versatility and draw in all kinds of customers.
Taking each of these benefits into account and being intentional about your company’s social presence will help you dominate search engine visibility.
A social media presence can take quite a bit of time and effort to establish; however, it will eventually work for you, rather than the other way around, and take your business above and beyond!
Want to learn how to craft a winning social media strategy of your own? Send us an email at firstname.lastname@example.org to learn more about our consulting services.