You’ve spent hours learning how to use your camera, waiting for the perfect light, only to find that when you put the photos on your blog, they look pixelated! What are you doing wrong?? While your marketing strategy and the composition of your photo might both be perfect, you might be overlooking a huge step in the process: how you export your photos! Whether you’re a blogger, a small business owner, or simply a social media junkie, learn the best way to get your photos web-ready!
Pick A Software
Everyone has their favorite Adobe product—ours just happens to be Lightroom! Lightroom really just makes organizing, renaming, and resizing your photos so easy. If you don’t have Lightroom, try to come up with a consistent system when naming, storing, and exporting your photos.
If you’re using Photoshop, you can always use the Save For Web option when exporting your photos.
Keep The Width Consistent
If you’re taking photos on a DSLR, the file size of each individual picture can be pretty large. When these images are uploaded full-size to a website, this can really slow down the loading time and can be an inconvenience to your readers or visitors to your site. To help combat this, reduce your file sizes when exporting your pictures to your computer.
While there is no “perfect” size for everyone, make sure that you always export your vertical AND horizontal images so they have the same width. For example, all the photos on our blog have a width of 810 pixels. Know the width of the area you are working with, and stick to it!
Whenever you’re creating images for social media, keep these file sizes in mind! Plus, always remember that Pinterest will require you to reduce your file size to less than 5 MB before uploading.
The larger the resolution of your photo, the more pixels there will be, AND the better quality the image will be. However, image quality only gets you so far on the web. Images that have too high of a resolution will cause web pages to take forever to load. To be safe, export your photos with a resolution of 72 dpi (dots per inch). Your images will still look beautiful and they’ll load well, too!
Don’t Worry So Much About Color
While color is an extremely important adjustment when exporting an image for printing, images on the web are less complicated. Simply export the photo in RGB colors! You won’t really need to use CMYK because it’s intended for print and is much more detailed.
Add A Watermark
If you want to ensure that you are the true owner of your online image, it’s best to add a watermark or logo to the picture before putting it on the Internet. There is a simple feature to do this automatically in Lightroom, so just follow these steps and you’ll be good to go!