Getting noticed as a freelancer can be a full-time job in and of itself, especially in competitive industries. That’s why it’s so important to take advantage of every available outlet to get your name out there, LinkedIn being a great method! LinkedIn is an online platform for career-focused people to network, redefining what it means to develop professionally in the modern age. This resource is almost like a constantly evolving resumé, an interactive depiction of your accomplishments that gives potential employers insight into the many facets of you.
Now go log on to LinkedIn, and let’s get started on that profile!
It’s going to be a bit difficult to get a gig if you don’t have any way for someone to drop you a line, so make sure to include your contact basics (phone number, email) on your profile for all those potential job offers!
Educational & Work Experience
You worked hard for those titles, now’s the time to show them off! Your educational and professional backgrounds provide potential employers important insight into what you’re capable of, and what you have to offer. Make sure to include any relevant titles held in past positions (even if they’re for the same company, it’s okay to have overlapping dates. What matters is showcasing your experience!).
A Flattering (& Professional) Photo of You
It’s always helpful for employers to be able to put a name to a face. Especially as a freelancer, you serve as the primary identifier for your brand (other than your work, of course). Get your spiffiest outfit together, brush your hair, and get a nice headshot taken (if you ask us, the best photos are taken straight-on). You can set up a camera to snap your photo, but keep in mind that selfies won’t cut it! Keep it professional!
When it comes to finding a career, other people’s opinions of you do matter. LinkedIn has various useful features that allow your connections to endorse your skills, write letters of recommendation about your performance in past positions, and boost your credibility overall. If you hit it off with a past employer and excelled in the position, you’ve outlined a great opportunity to launch into your next professional adventure! Request an endorsement of some sort, and impress your connections with your many accomplishments!
Website & Portfolio
Especially in creative industries, linking to some sort of portfolio is key. People are much more likely to give credit to your fantastic photography skills if they can see your work. Creating a website is an excellent way to keep all of your work in one place. It also shows employers that you’re tech savvy, even if all you did was fill in a template.
If you have anything to share about changes in your industry, a new project you’re undertaking, or anything else your connections may be interested in, publishing a long-form post directly to LinkedIn is a wonderful way to prove your knowledge and get your profile noticed.
Ps: To get the most traffic, post Tuesday and Thursday, between 7am and 9am local time!
Network, Network, Network
LinkedIn loses some of its practicality if you let your profile collect dust. Just like you keep your résumé polished, keep your profile updated! Employers are interested in what’s relevant. Make time each week to clean up the cobwebs, comment on posts, stay involved in groups, and make new connections! The only way to grow your network is if you work at it. Pro Tip: You can boost your likelihood of getting profile views by five times if you join and are active in groups!