Photo from Stock That Rocks
Many bloggers often ask, “How often should I change my blog’s theme?” And, “Should I pick one and just stick with it forever?”
Now, this is a question that everyone has different opinions and answers for. There isn’t a specific rule as to how many times you can change your blog’s theme. There is however, people like us who are here to help you come to your decision gracefully!
Keep reading to find out what to consider when changing your blog’s theme:
Potential Reasons to Change Your Blog’s Theme
Let’s look into a few reasons why you should be switching your blog theme. Taking these things into consideration can help you to differentiate if you’re just bored with how it looks, or if you actually need to update it. As the saying goes, “If it ain’t broke, don’t fix it!”
You want to change the direction of your site. For example, maybe your blog has always been just for personal use but now you want to monetize and make it shoppable!
You want to go from a free theme to a premium theme to stand out more. Platforms like WordPress offer great themes for free, but it might be time to upgrade to a theme with more features and extended functionality.
Your current theme is outdated. For example, maybe you’ve changed your brand colors so you need to pick a new theme that better compliments your look and feel!
You current theme isn’t generating any traffic. Are you not receiving the amount of traffic you would like? Maybe giving your blog a fresh new look can bring in more readers.
Your site has a high bounce rate. Having a high bounce rate simply means that your site visitors are landing on your site and leaving immediately–they aren’t visiting any additional pages on your blog. One of the potential reasons for having a high bounce rate is the design of your site, so trying out a new theme could be a solution!
You want it to resemble your niche more accurately. Has your audience changed? Maybe you used to target females only, but you’re looking to expand your offering and reach a more diverse audience. You might need to switch from your girly theme to a more gender neutral one!
If you find that you fall into one of these categories, it might be time to make the switch!
Things To Consider When Switching Themes
If you’ve committed to changing your theme, here are a few important things to keep in mind:
Consistency is key if you’re trying to attract loyal readers. It can be confusing if one day you have a certain logo and color scheme and then a different one the next. This is why when it comes to your blog, it’s so important to keep your branding elements recognizable. No matter what theme you switch to, use the same logo, color scheme, and even fonts. These components will let your readers know it’s you.
Now, we definitely aren’t saying you can’t ever change the visual elements of your brand (like color, fonts, and logo). However, this should be a calculated decision and should not be taken lightly! You’ve worked to gain recognition with the brand if you have, so if you’re looking to change, there should be a good reason for doing so.
Is your new theme unique compared to other blogs out there? Are you being more or less original with the new design? You don’t want your blog to look exactly like the others; you have your own value to bring to the table and you gotta flaunt it!
Is this new theme appealing to the eyes? Test it out on a few readers or get your friend’s opinions on it. Chances are if they don’t like it, then your readers probably won’t either. You have to make sure it’s an improvement from the old theme and not just a new theme for the sake of being new.
There are many dazzling and complex themes out there that draw you in at first glance. However, many people neglect to think about how their visitors will be able to actually use it. Keep in mind that when picking your theme, it needs to be user friendly and easy to navigate. Remember: less is sometimes more.
It’s always important to have goals in mind, especially when making decisions regarding your blog. Make sure you always have a set list of what you want to achieve, and if you need to, write them down. Whether it be a product you’re trying to sell your followers or a number of email subscribers you’re trying to reach, it’s important to keep this in mind. Your site should reflect those goals and help you to achieve them! For example, make it easy for visitors to opt-in for your newsletter and make the checkout process seamless.
As for the big question of how often you should be changing your theme, many say every two years to keep up with the times. A certain layout may not be as popular four years from now than when you first started with it. However, it’s all personal preference and the changes you make to your blog’s appearance are ultimately in your hands! Just remember to stay true to who you are, your brand, and what your followers all know and love.
Speaking of themes, we have our own theme here at Bloguettes called the Lena Theme! It’s minimal, user friendly, customizable, and uses a neutral color palette. The beautiful, crisp and clean aesthetic will surely attract your readers and be ageless for your brand entirely!