“A girl has no name.”
Sorry, Arya Stark, but this girl has a name. And I’m pretty attached to it, thank you very much. Names are important. When we first meet someone new, we share our names. We name our dogs, our kids — heck, my parents even named the iRobot Roomba that cleans their house (hint: it’s the name of a robot maid from a TV show in the 1960s).
So, it comes as no surprise that you’d need to name your blog, too. After all, it’s just an online reflection of you.
The problem is, it’s not always easy to decide what to call this beautiful creation of yours. It’s infuriating to see another blog toting that awesome domain you came up with (kinda like your best friend stealing a name you cherished for your first-born child). But babies aside, naming is tough. And coming up with a creative domain name for your blog should go hand-in-hand with some careful planning.
Here are a few things to keep in mind.
Start With The Basics
Wordsmithing is difficult. I get it. You’ve got the design laid out, the content mapped and ready to go, but the name? Who would have thought that something so simple would cause such strife? Well, not to worry. Start by considering the following:
Who is my target audience? Will you be formal or casual? You wouldn’t select a sarcastic domain name for your blog if your content deals with tax advice. Your name sets the tone for your entire website, so choose it wisely.
What is my blog about? If you’re going to start a cooking blog, why not utilize relevant keywords? This has less to do with the keyword itself and more with the brandable image you’re projecting. If I’m looking for healthy food options, I’d know immediately that KatiesVeganRecipes.com would include dishes relevant to my search. But don’t discredit keywords entirely.
Pro tip: If you can find a domain name that encompasses your brand and utilizes a keyword, jump on it.
Will you be front and center? If so, consider including your own name in the domain. According to Ashley Grant, blogger of TheFamousAshleyGrant.com, “if your name is somewhere in the blog name, everyone will know it’s yours and you will get to stroke your vanity every time you post to it.” Hey, nothing wrong with that!
Learn From The Pros
Certainly don’t copy your competitors, but take note of their success (or lack thereof). What are they doing right? Wrong? Is their brand front and center? Does their blog promote an easy-to-comprehend message?
Take Frank, for example. He’s an artist who signs his work with a single “F.” Cool, right? Well, what sounds great in theory doesn’t always pan out in practice. When F Art Gallery became fartgallery.com, the impression he created wasn’t exactly one of artistic elegance.
On the other hand, there are plenty of reputable businesses that took naming to new heights. Even though Amazon isn’t a blog, there’s a lot you can learn from their strategic name. As the largest Internet-retailer in the United States, they’re certainly worthy of the name that evokes the vastness and continuity of the Amazon River.
Weigh Your Options
If you’re not comfortable with creating your own name (or if you simply want to see what else is out there), there are plenty of online generators available for use. There’s no harm in seeing what else is available, and sometimes, someone else’s ideas will spark your own creative juices.
Not a fan of generators? No sweat. They’re not the only ones with brilliant ideas. Your friends and family are your biggest supporters. Bounce ideas off of those close to you — it’s a surefire way to gain a little insight. Even if you don’t end up using their domain names, be sure to accept their ideas gracefully.
Everybody wants a .com domain name. If you can get one, you definitely should. Most people will instinctively search for a domain that ends in .com. But that doesn’t have to be your only option. Let’s go back to our blog for vegan foodies:
Short, sweet and to the point. These days, it’s becoming increasingly difficult to secure a .com domain name that hits all the main criteria. You want it to be brandable, easy to understand, and simple. And while there are pros and cons associated with these newer gTLDs, it just might be in your best interest to secure a few.
All in all, it comes down to following your gut. It’s your site, your name, your identity. There are plenty of ways to pick a memorable domain name for your blog. Plus, you never know when your site might turn into an income potential — and a perfectly coined domain will only help.
Ready to search for your perfect domain? Head over to GoDaddy to get started!
featured image credit: Stock That Rocks