How to Convince Your Boss to Send You to A Conference

How to Convince Your Boss to Send You to a Conference - Bloguettes


Photo from Stock That Rocks

Stuck in a career rut? It might be time to shake it up and try something new. It’s easy to get caught up in the daily grind, and over time this can lead to burnout and hinder your professional growth. If you feel like you’re plateauing in your career, an amazing way to take your knowledge to the next level is by attending a conference!  

Conferences are a great way to learn new skills and make connections with like-minded peeps. In turn, this can benefit your career and give you that boost you need to keep killin’ it at the office.

While you might not have the means to send yourself to a conference, something to consider is asking your boss to send you on behalf of the company! Now, you might be thinking, ‘This is a lot harder than it sounds!’ No need to worry–we’ve put together a step-by-step guide so you can make it easy for your boss to say ‘yes!’

How to Convince Your Boss to Send You to A Conference

Study Up

First things first, it’s so important to do your research! Learn everything you can about the conference you want to attend. Here are some questions to get you started!

  • Who’s putting it on? Is it a credible company?
  • Who will be there? Who’s it for? (i.e. marketers, creatives, business owners, etc.)
  • How many attendees are expected to come?
  • What’s the agenda?
  • What will you learn?
  • Who will be leading the sessions?
  • Has the conference been put on before? Was it successful?
  • Will you have to travel? If so, what costs will be involved?

By doing your research beforehand, you’ll be prepared to communicate the benefits to your boss and answer all of their questions. Plus, knowing everything there is to know about the conference will show your boss that you’re genuinely interested in attending!

Pick Your Path

Most conferences allow you to access the agenda and pick the sessions you’d like to attend. If this is the case, create your ideal track of sessions and determine how they would benefit you and your role in the business. Put a rough schedule together in an easy to understand format so your boss will know exactly what the event entails!

Stock That Rocks

List Your Top 5

Now, it’s time to get specific and outline the top 5 reasons you want to attend the conference. Why is attending crucial to your career and position at the company?

Here are a few examples of reasons to get the wheels turning:

  1. 1

    You want to learn new skills you can apply in the workplace. Be specific–for example, do you want to learn about SEO so you can help grow the company’s website?

  2. 2

    You want to in-the-know about the latest trends in your industry.

  3. 3

    You want to challenge your current way of thinking.

  4. 4

    You want to network with other professionals in your field.

  5. 5

    You believe attending the conference will benefit your organization as a whole by implementing the new strategies you learn.

Put It All Together

Once you’ve put all of your info together and feel confident, it’s time to get ready for your pitch. Consider putting together a short proposal with details about the conference and tangible ways it will boost your performance in the office. If possible, include a cost breakdown including your ticket, travel, meals, lodging, and so on. This way, your boss has something tangible to refer back to when making their decision.

Go For It!

Last but not least, it’s time to take it to your boss! Set a time to meet and present them with your proposal. Look at it from their perspective and remember to emphasize exactly how attending the conference can benefit the company as a whole. Allow your boss some time to think about it (this is where the proposal comes in handy), and of course, don’t forget to follow up! Good luck!

We hope you found these tips helpful, and if you’re looking for a professional conference to attend, we’re hosting our very own right here in Phoenix! The Workshop will be a 2-day conference filled with hands-on learning, networking opportunities, and tangible takeaways. Tickets are going fast, so be sure to grab yours today!

The Workshop Phoenix