If you are an entrepreneur, you probably became one because you are bursting apart at the seams with ideas. Some good, some bad, and some that will make your business an outstanding success. But slow down turbo! You are only one person and if you lose focus in your goals, you can end up disorganized and struggle to make everything work. Because you are so passionate about what you are doing, it makes sense that you might struggle to find your focus as an entrepreneur. It is easy to get distracted by new ideas, different marketing techniques, and new pursuits when you are excited, but by honing your focus you can kick butt at everything you do!
Make A Plan
Take some time to really consider what it is you want to accomplish. When building a business, you need to have a clear vision of what your product is, have a marketing plan, and know how you would like the company to perform. While it won’t necessarily be fun, you should take the act of writing a business plan very seriously. You will be able to reference this plan throughout your journey to help stay on track and use it to reflect on changes you want to make.
Quality Over Quantity
Once your business gets going, you are going to want the whole world to see what you have to offer! You know what you can do and know you want to do it all, but showing all of your cards right away might hurt you in the long run. If you are a small business marketing consultant and offer services for clients such as writing blog posts, sending newsletters, and scheduling social media posts, make sure you have mastered those skills and the process of working with clients before attempting to offer more services like creating websites or designing logos. You will want to say yes to everything your clients ask for, but it is better to take your time and focus on a small amount of quality products or services instead of overextending yourself.
Your business may be better served if you can focus on the bigger picture and hire someone to do the day-to-day operations.
There is No “I” in Team
Say you are a baker who can decorate a cake worthy of winning a reality TV contest, but are totally lost when it comes to accounting. If you can afford to, outsource some of the work that you struggle with. The time spent learning how to keep your accounting on track, solve website tech problems, or mastering tax forms could be better spent focusing on whatever it is you do best. If you can’t afford full-time team members, you can always hire freelancers, consultants, or services from larger firms. While it is necessary at first to be independent and have a good learning process, eventually your business may be better served if you can focus on the bigger picture than the day-to-day operations.
Pick A Niche
While you may be happy to work in a variety of industries, on any subject and with clients from all walks of life, it can behoove you to choose a niche. Say you are a photographer who enjoys taking nature shots, family portraits, and covering events, but you absolutely adore food photography. While first building your portfolio, you might be happy to take on as many clients as possible, but eventually you can hone your focus and your portfolio will evolve. By pursuing more food photography work than covering weddings, eventually you will have a strong portfolio that is very streamlined. When you gain a specific expertise, you will attract your ideal clients and your business will flourish as a result.
Do you ever find yourself becoming distracted as an entrepreneur? How do you get your focus back?