On the Internet, a high bounce rate can mean the difference between success and failure for your blog. For those of you who don’t know, bounce rate refers to the percentage of single-page visitors on a website. Basically it just means users who click onto your website and leave after visiting only one page! Why would these users “bounce” after looking at one page? There could be numerous reasons! Luckily, there are many things you can do to keep users interested and engaged on your site.
This is a no brainer, but the best thing you can do to keep users interested in your site is to just be genuine and authentic with your posts. Keep them stimulating, thought-provoking, and personal! There are so many blogs and sites for people to explore, so making sure that your content is unique to you is a must.
After a user finishes reading a post, the goal is to get them to stay and look around at other posts. In other words, your post should lead them to something else! One of the simplest ways to do this is to include links or widgets to other related posts that will interest the reader.
This is a similar concept to the related posts! If a user likes what they are reading, they are likely to click on a widget leading them to your popular posts. It’s as simple as that! Making sure the user is aware that there is other great content on your site is really easy and efficient in keeping your bounce rate low.
If your site is confusing or hard to use, users will not be interested in sticking around. Make sure that it is easy for users to navigate and find what they are looking for. You might need to change the layout, organization, headings, or navigation in order to make your site more user friendly!
When it’s all said and done, all you can do is keep the user in mind. Make your site as easy, engaging, and interesting as you can for them and always keep them coming back for more! If you care about what you post about, others will too!