How to Send Push Notifications

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How to Send Push Notifications7

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Photo from Stock That Rocks

Ever heard of push notifications? Most likely, you’ve received them before!

Push notifications are instant messages that allow readers to engage on the spot by simply clicking on the message. They’re a great way to promote your brand and keep your fans in-the-know when you post a new blog post, launch a new product, are having a sale, and more!

With these benefits in mind, you might be wondering how to send push notifications yourself! Well, that’s where a tool like PushCrew comes in. Essentially, PushCrew is a service that allows you to customize your own push notifications to send out to your subscribers. It increases user engagement rates by using interactive messages that lead the reader directly to your site or whatever URL you prefer. The bonus is that it’s super simple to use and set up!

Keep reading to learn how to send push notifications using PushCrew:

How to Get Started with PushCrew

First things first, you’ll need to get PushCrew set up for your site! Before this, though, you’ll need to pick a pricing plan:

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PushCrew Pricing

As you can see, PushCrew has several plans to choose from based on your brand’s needs. Once you’ve selected the plan that’s right for you, the set-up process is simple:

How to Set Up PushCrew:

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    Get your smart code

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    Activate & customize your opt-in

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    Send your first push notification!

For a more detailed guide on the setup process, head over to the PushCrew website!

Send & Schedule Your Push Notifications

PushCrew’s interface is very user-friendly and easy to navigate. To send a push notification, simply select ‘Send Push Notification’ in the top left-hand corner of the screen. Then, customize the appearance of your notification with a title, description, URL, and photo of your choice!

 

PushCrew

When it comes to sending your notification, PushCrew gives you two options. You can either send the notification immediately or schedule it for a future date! This makes it easy to schedule your notifications for when your audience is most active, which results in your notification receiving more engagement.

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PushCrew

Customer Segmentation

PushCrew also has a segmentation feature that allows you to customize your post according to your audience. This can be done through using either Google Tag Manager (GTM) or Javascript API! So, you can personalize the message to be relevant to each group according to their location and interests!

Personalization

No one likes boring push notifications! With PushCrew, you can add images to your notifications to add some visual interest. By adding the featured image of your blog post or one of the stock photos you’re uploading to your site to the notification, you can give your followers a taste of what’s to come by clicking! PushCrew also allows you to add emoticons, so you can spice up your messages by adding a little emoji to your text.

Handling Multiple Websites

Do you have multiple websites? No worries, PushCrew has you covered! You are able to send multiple personalized push notifications to each of your websites through a single account. It supports both HTTP and HTTPS websites. That way, you are able to control all of your websites under one account. You can also easily add or delete websites from your account.

If you have a larger company, you can allow access to multiple users to work together on the same account. There is also an option to limit their access by designating an administrator for the account.

Where Can I Send My Notifications?

PushCrew’s push notifications can be sent directly to users’ desktops, and they work with Chrome and Firefox (see how the notifications look here!). They are also compatible with Android devices!

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PushCrew

Push Notification Metrics

PushCrew’s tracking feature allows you to have an efficient marketing strategy. After you send your notification, you are able monitor your user engagement, subscribers, and the number of clicks you get per push notification.

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PushCrew

Helpful Tips When Using Push Notifications

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    A good way to keep your subscribers is to be straight-to-the-point. The opt-in window lets users decide if they want to allow your website to send them push notifications. Make sure your opt-in window tells exactly what your users will expect when they receive your push notifications. It should also be very easy to choose to remove themselves from the subscription list.

     

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    Another helpful tip to gain subscribers is to time the opt-in window briefly after users visit your website.

     

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    Since PushCrew push notifications have a character limit, it is essential to create a message that is short, yet informative. A message that is straightforward and includes a call to action will most likely receive more clicks and engagement with readers.

     

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    This should go without saying, but always edit your posts—then check it again! Because push notifications are so short and simple to send out, it’s easy to come across a minor spelling or grammar error.

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    Sometimes push notifications look different than they do on a phone then a desktop, so be sure to preview your notifications before sending them out.

     

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    Segment your audience by paying attention to what makes them engage and what doesn’t. That way you’ll be able to target a larger audience than just a certain group.

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    Keep in mind your readers are from all over the world, so schedule your push notifications according to different time zones!

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    Remember to set expiration dates on limited-time offers or “breaking news” so users won’t keep receiving those notifications after a certain amount of time.

Overall, PushCrew is great for increasing brand awareness and customer loyalty! To learn even more about this tool, watch the video below:

Have you ever used PushCrew? We’d love to hear in the comments below! While you’re at it, be sure to give us a follow on Bloglovin‘ to stay up-to-date with all of our latest blog posts!