Photo from Stock That Rocks
Pinterest is a social frontier booming with possibility. Even at its inception, this visually-driven platform offered something others couldn’t: a beautiful cataloging system.
Now, Pinterest is bustling with tags, boards, links, and more, all ready to make your business and blog even better! Here’s a rundown of some of the best ways Pinterest can help drive traffic to your blog:
How to Use Pinterest to Drive Traffic to Your Blog
Get a Detailed Look at Your Audience
Chances are, you’ve studied up on your blog’s readers. You know where they live, what they do, and where they spend the most time on the internet.
If you’ve studied up on your readers and where they hang out online, you also know that they more than likely have a Pinterest tab open on their laptop or the app hanging out in the background of their phone! They peruse inspiration for hairstyles, web design layouts, and vegan recipes, while simultaneously uploading their own favorite shots, including products, places, and people.
Create a Blog Board
A great way to categorize your blog content on Pinterest is to create a board specifically for your posts. We recommend naming the board after your blog, so for example, our board for our posts is called “Bloguettes.com | Blogging & Branding Tips.” By doing this, it gives pinners an easy way to view all of your blog post pins at once!
Create Lifestyle Boards
Chances are, you probably already have several boards on Pinterest where you pin things you love! So, go in and make sure your content is categorized into boards that complement your brand and your market. This will tell the story of your brand in a way that’s visually appealing and engaging. Be sure to post related links back to your blog as well! When doing this, just make sure that your blog article fits well within the board and while it’s alright to cross-pin your content to different boards, try not to do this too much so you don’t look spammy to your followers.
Extend the Life of Your Content
Have you ever posted your blog on several social platforms, with several new images or descriptions? Have you ever wished there was a more passive way to get fresh eyes on a post you’ve dedicated serious hours and research to? Enter Pinterest. By pinning your blog posts with various images, they’ll be repinned, giving them a new lease on life each time.
Boost Organic Engagement
By promoting your blog posts on Pinterest, you can reach an entirely new audience of Pinners!
The organic engagement you receive around your Pinterest account can turn into loyal followers of your blog. If they like your content enough and decide to follow you, this might lead to them subscribing to your newsletter and even following you on other social channels!
Pin content that’s high-quality and relevant to your niche
Pin often and consistently so you appear in your followers’ feeds
Follow those who follow you!
Re-pin, like, and comment on your followers’ pins
Repin content from industry leaders
Pinterest also recently launched video ads, which provide another way to engage your audience. Nearly 52% of marketing professionals name video as the type of content with the best ROI!
Keep an Eye on Insight
As you know, writing a blog post is the bulk of the work. However, there is still work to do after it goes live. A few days after the blog is up, look at the analytics of your post. How did your SEO perform? What was the click-through? After you’ve looked at your blog analytics, hop over to Pinterest where you’ll get a deeper dive.
A business Pinterest profile allows you to understand where your traffic is coming from, which pins encourage readers to go between your platforms, and how you can work toward better numbers in the future!
Between navigating the ever changing social media landscape, writing beautiful blog posts, and creating thoughtful marketing strategies, growing your business can require all-nighters, lots of coffee, and little organization. But Pinterest’s ease of use, passive marketing abilities, and always-growing audience you’ll gain new insight everyday!
What are some of your favorite ways to use Pinterest? Let us know in the comments below! While you’re at it, be sure to give us a follow on Bloglovin’ to keep up with our latest posts!