Instagram Is Changing Its Algorithm–And People Aren’t Happy

Instagram Is Changing Its Algorithm


Say it ain’t so! In response to the fact that Instagram users only see an average of 70 percent of their feed, the team at Instagram announced last week that it has decided to change the way its feed is organized. Even though we totes shed a tear when we heard the announcement, we’re optimistic about what the change may bring.

Currently, Instagram’s feed is completely chronological, with the newest posts showing up first. However, the proposed change would organize the feed by an algorithm that Instagram determined would enable users to see the content they care the most about first. According to Instagram, images will be shown “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” This can’t be that bad, right?

So, what does this mean for you and your brand?

A variety of things. Keep these in mind when adapting your Instagram strategy:

  • Posting times aren’t quite as important (international brands don’t need to worry as much about time zone issues)
  • Quality, engaging posts are even more important now
  • You’ll probably need to start boosting posts like on Facebook (the change will impact organic reach)
  • You might get more followers, because users can follow more accounts without them drowning out their favorites

While some people have grouped together to sign a petition to prevent the change, others are more optimistic about the switch. Facebook’s algorithm made a similar change in 2013, so experts are anticipating a similar transition.

What are your thoughts on the proposed change? How will it change your social media strategy? Leave us a comment in the space below, and stay updated with similar content from us on Stumble Upon!