Instagram Loop Giveaways: What You Need to Know



Photo from Stock That Rocks

Lately, it seems like Instagram loop giveaways have been all the go. In the past few months, you’ve probably seen some of your favorite bloggers and influencers posting about their latest giveaway–whether it be a designer handbag, giant makeup haul, or even a Macbook!

So what exactly do these giveaways entail, and why have they become so popular lately? Keep reading so you can be in-the-know when it comes to loop giveaways:

What Are Instagram Loop Giveaways?

The name ‘loop’ refers to the Instagram users involved in putting on the giveaway, as well as the loop that followers have to go through to enter. This style of giveaway has become increasingly popular on Instagram, because it provides a way for ‘grammers to boost likes, follows, and engagement on their account. Oh, and it gives their followers the chance to win free stuff!

How They Work

Here’s a quick rundown of how these giveaways work for both the contest hosts and those who enter:

  1. 1

    First, the Instagrammers who want to put on the giveaway will put their resources together to purchase the giveaway prize. The prize is usually something that their audience would be interested in, so for example, a group of photographers might team up to purchase a DSLR camera to give away.

  2. 2

    For the loop to run smoothly, the contest hosts need to post the same image at the same time, and link out to the next person in the loop! So, they’ll need to figure out the loop order beforehand.

  3. 3

    Now, this part can get a little tricky, because there are a few important steps contestants need to follow to enter. You’ll want to make it as easy as possible for them to follow the loop, so make sure that you tag the next person in the loop in your caption and that the person before you tags you! The perfect contest will lead contestants right through the loop.

  4. 4

    In most cases, contestants are required to follow each person in the chain. However, you can also require contestants to ‘like’ the photo or even comment to boost engagement.

  5. 5

    From here, the winner is chosen and announced!

Kimpton Goodland Hotel

What to Consider as a Content Creator

Like we mentioned before, these types of giveaways have been super popular lately. However, as a content creator, there are a few things you should keep in mind if you’re thinking about hosting one of your own.

First, keep in mind that since entering for these types of giveaways requires more steps than most, it’s important for the prize to be valuable. It’s your job to know your audience and what they would be interested in receiving! Joining a giveaway for the sake of joining has the potential to hurt your reputation and make your account look spammy–so remember to always stay true to your brand.

Second, it’s important to make sure your Instagram is high quality before participating in a giveaway. This is what will help you to actually maintain the followers that you gain! So, post consistently, choose high quality photos, perfect your grid, craft interesting captions, and engage. This is the formula for Instagram success!

Lastly, realize that your follower count will likely spike during the giveaway and might dwindle after. It’s inevitable that many people will follow you just because they want to win the prize and unfollow you immediately after. Don’t let this disappoint you too much, though! Keep doing you and post consistent, high-quality content. Instagram is all about quality rather than quantity, so if you gain 10 invested followers after the giveaway, it’s better than gaining 100 that will eventually unfollow!

What’s your experience with Instagram loop giveaways? Have you entered one? Have you hosted one on your own account? Let us know in the comments below!