Is Selfie Security the New Way To Shop?



They say your face is your money maker—and in this case, it is 100% true.

Mastercard has announced they will be experimenting with a program that allows people to purchase items online using a facial recognition scanner. At checkout, users will be prompted to smile for the camera. In a world that’s practically overrun by selfies, what’s one more picture?

Mastercard says the new program is solely for the user’s benefit. Currently, the company uses a program called “Secure Code” where users enter a code or password before purchasing an item. It’s a simple tactic that should be simply executed, but let’s be real here. We’ve all forgotten a password and no matter how patient of a person you are, after being denied access for too many failed attempts, we turn our red faces to the sky & blubber “Whyyyyy?!”

The idea of holding your phone in front of your face to blink & be granted access sounds like something out of Charlie’s Angels, but we have it admit—it’s pretty cool if they can guarantee accuracy & safety. If you think about Apple’s fingerprint scanner for iTunes store purchases or Tinder’s new app that uses your heart rate to swipe right or left, facial scanning isn’t too big of a leap. Not to mention, pressing your finger on a button is significantly more convenient and requires less brain power (hooray for simultaneous laziness & productivity!)

While the program is still under construction, Mastercard says they’ll be giving 500 customers an exclusive pass to try out the new facial scanning tech. Depending on how the experiment goes, Mastercard hopes to refine and implement their futuristic payment option sooner rather than later.

We’ll have to wait and see how the program plays out, but in the meantime, we’ll be perfecting our selfies, so when the time comes, we’ll be ready for our close-up.