Photo from Stock That Rocks
Introducing Shoppable–Planoly’s very own tool that gives you the ability to tag products right from your Insta feed to a shoppable interface! Our favorite part about this new update is that you don’t have to ever exit out of the Planoly app to tag your products–it’s done all right within the Planoly web and app!
The process is simple: add your products, tag your posts with your products, and watch your sales soar!
Why Create a Shoppable Instagram Feed?
As marketers, we’re always looking for new ways to gain exposure and boost our sales. With over 700 million users, Instagram is certainly the place to do so!
By creating a shoppable Instagram feed for your brand or biz, you’re essentially paving the road for your followers to turn into sales. Shoppable makes it easy for your loyal Insta fans to make purchases all within Instagram’s platform, rather than having to leave the app and take the extra step to go visit your website and track down the product they want to buy. We’re on board!
How Shoppable Works
At this point, you might be wondering how exactly Shoppable works. Here’s the breakdown:
Sign Up and Enable the Feature
Before we jump in, it’s important to note that all sign ups must be done on Planoly’s web version, not app.
Sign in to Planoly and look for the Shoppable Link in the upper right-hand corner. A quick video will play showing you how the feature works, and after the video has ended, click ‘Upgrade Now.’
Next, you’re going to select Shop for the IG account you want to activate and proceed to pay. You’ll see a super handy walkthrough of how to use Shoppable, which we highly recommend using to get familiar with the interface!
Click ‘Products’ to start creating your product catalog. You can do this by adding products one at a time or using the import template to upload multiple products at once.
To add single products, click ‘Add a Product.’ Add a product image in the upload box and enter your description and price. Be sure to add the link to the actual product on your e-commerce site!
To import products, click ‘Import Excel/CSV’ and download the sample template. Fill out this template with your product info and upload the file to Shoppable. Just like that, your products are ready to be tagged on your Insta!
How to Tag Existing Posts with Products
We love that with this new feature, you can go back to older posts and tag products! To do this, start by clicking on any post you want to tag and click on any spot in the photo to tag a product. Select the product you want to link and click ‘Add.’ You can also tag the photo to redirect to a link instead! If you want to preview your shop, simply click ‘Preview.’
How to Display Older Posts in Shoppable
By default, Shoppable will only display your most recent 18 photos. To include older ones, click ‘Add to Shop,’ select the posts you want to add, and select ‘Add to Shop’ in the bottom right corner.
How to Tag Your Future Posts
Since you can use Planoly to plan out your posts ahead of time, you can tag your future posts with products before it’s posted! To do this for a single post, select an image and schedule it as normal. Before exiting the screen, click anywhere on the image you want to tag a product and select the product you want to link.
To do this for a multi-post or video, use the “redirect to link” option. You can’t tag products in this case, but we recommend redirecting to a link instead.
Lastly, to remove posts that aren’t shoppable from your interface, do so by clicking on the red ‘X’ in the top right corner of the photo.
Add a Shoppable Link to your Instagram Bio
Add your shoppable link to your Instagram bio, so shoppers can start shopping straight from IG! Here’s how the process works:
You can add Shoppable as an embedded link on your site! Contact firstname.lastname@example.org to get this all set up and ready to go.
We recommend keeping in mind the products you want to promote on IG and incorporate this into your planning. This way, you can use Shoppable to its full potential!
Add a Call to Action (CTA) above the link in your Instagram bio and your captions or Insta Stories, so your followers know what the link is! We suggest saying something like ‘Shop my Instagram below,’ ‘Tap my link in bio to shop my Instagram’ or ‘Shop my feed’…you get the drift!
What do you think of Planoly’s newest feature? How do you plan on using it? Let us know in the comments below! Also, be sure to give us a follow on Stumble Upon to keep up with our future blog posts!
Wanna learn how to use social media for your biz? Sign up for our online class, Social Media Strategy 101! We’ll go over the ins and outs of each platform and how to make each one work for you!