This Just In! Instagram’s New Branded Content Tool



This Just In: Instagram's New Branded Content - Bloguettes

Photo from Stock That Rocks

Businesses of all sizes use Instagram to their advantage. This site has created community for the busy mom on the go, the high school student, the college girl looking to grow her blog, and many many businesses.

Over the last few years, Instagram has been crucial to the success of small businesses looking to build their brand. In a matter of clicks, companies can access and contact the accounts of those with a large following on the platform. From here, partnerships are formed and promotions are posted!

You have probably seen some of your favorite bloggers sharing posts about their favorite products, and maybe, you’re involved with some collaborations on Instagram yourself! It’s so fun to get involved and collaborate with some of your favorite brands. This is where Instagram’s latest tool comes into play!

Instagram’s New Branded Content Tool

The ultimate goal of Instagram’s new Branded Content Tool is for business partnerships and collaborations to be extremely transparent. So, with the Branded Content Tool, any post that is involved in a partnership will explicitly say so at the top of the post.

Here’s what you can expect to see as the new update makes its way to your phone screen:

How the update appears in Instagram Stories (left) and a regular post (right)

Starting now, you can and will be aware of what posts are sponsored–whether it’s an Instagram Story or regular post.

Partner Approvals

Instagram has also announced their launch of “Partner Approvals.” This part of the update allows business to decide who is able to share their offerings. Businesses will approve their partners to post prior to them being tagged–so, once a business decides to turn on “partner approvals,” only approved users can tag them in the posts.

If a business decides not to require approvals, they can still be tagged in a post without any barriers. Here’s how businesses can access this feature:

Partner Approvals

Keep in mind that you may need to start requesting access if you would like to represent one of your favorite brands on the ‘Gram.

How to Tag a Brand in Your Post

For anyone looking to tag a brand in your post, we’ve got you covered.

For starters, select “Advanced Settings,” which is located toward the bottom of the screen where you typically write your caption.

In these new and advanced settings, you will have the chance to turn off commenting. Also in this tool, you will see a new “Branded Content” section. This is where you are able to click on “Tag Business Partner.”

Once you tag the partner, it will show up where the location typically shows up in a regular post. Insta-stories will also work the same for sponsored posts.

Our Thoughts

Overall, we think this new update is a great way for brands and influencers to be transparent about their partnership. Plus, the new feature is super simple to use. However, we can see how some small businesses might not be a big fan of the new feature if they don’t want to disclose that there’s a paid partnership involved.

What are your thoughts on this new IG update? We’d love to hear your thoughts in the comments below. While you’re at it, be sure to give us a follow on Stumble Upon to keep up with our latest posts!