Meet Julie, our out-of-the-box, free spirited fashion stylist! She’s styled a few shoots of our team and is the key stylist behind our Co-Founder Lorena’s blog, Call Me Lore. She’s able to put such a unique spin on outfits and we just had to get an in-depth glimpse into the life of a fashion stylist! Read on to see the perks of a stylist, things you need to know when working on a photo shoot, and her must-have styling items!
Tell us about yourself and how you got to where you are!
I’m Julie Tuchin (@writteninredlipstick) and I have been fashion styling as a profession since I was 19 years old and ‘nonprofessionally’ since I was able to speak (seriously, just ask my Mother). My first break was working with Bergdorf Goodman in NY and since then I’ve dabbled in many different arenas of the industry. In recent years and since settling into Phoenix, I decided to take all of my experience and start my own lifestyle business, Written In Red Lipstick. W.I.R.L. specializes in wardrobe styling (men’s and women’s), health, beauty and interior design.
At what age did you start to become fascinated with fashion?
My earliest memory was around the age of 4. My grandfather was an incredible dresser and I was fascinated by his beautifully tailored custom suits, pristine buffed handmade Italian leather shoes, gold buckle briefcase and top hat. To this day, I still love men’s fashion especially when it involves a tailored suit! Fast forward a few years, and my most favorite memory was watching my aunts and their girlfriends get ready to go out on a Saturday night. They would get dolled up and always wear red lipstick. I think I’ve always been fascinated with clothes and how people respond to wearing certain outfits for certain occasions.
Did you study fashion in school? If not, what did you do to prepare for a career in fashion?
I did for some time but an incredible job opportunity to work with some of the top brands at Bergdorf gave me a front row seat to work with the best in the industry.
What inspires you as a stylist? How has your inspirations affected your personal style?
I’m inspired by travel and I try to do so as often as possible. In my opinion, everything in life translates to art which in turn creates fashion. Love, food, weather, emotion…all of it makes us feel something and dress a certain way because of it.
Fashion is self expression. It tells the story of who you are, where you're from, and what you want the world to know about you.
When working with a client, what is the number one thing to keep in mind?
Pay attention to your client’s body language! Always make sure that your client feels comfortable and confident!
What are 3 reasons a fashion blogger should partner with a stylist?
Partnering with a stylist saves you money because stylists can borrow items from stores! In addition, a stylist might push you to step outside of your comfort zone. I feel pretty confident saying that if you work with the right person, someone who has a good understanding of your body type, you’ll be pleasantly surprised!
What does a typical day look like for you?
When working with a client for a shoot, I always plan ahead. If you ask my clients, they will tell you that I always have a backup outfit for the backup outfit. For new clients, I prefer to meet at their home and review their closet to get a better understanding of who they are and how they like to dress. Color says everything about a person!
What are some of the perks of being a fashion stylist?
Having friends in the business that can get you things before everyone else or when there is limited supply.
Besides the client, who else do you usually work with at a shoot?
It’s important to have a good working relationship with the whole crew involved in a shoot. Putting together a complete “look” is way more involved than just an amazing outfit. Planning ahead with the team to achieve the perfect outfit and perfect shoot starts with a clear understanding of the client’s intentions, photographer’s style, and mood or the vibe you want to express.
How important is the communication between yourself and the photographer? What tips do you have so your styling & the photographer’s aesthetic is captured in the photo?
It’s absolutely crucial to be on the same page and have a clear understanding of the vision you, your client, and the photographer wants to achieve. Location, season, and time of day are some of the factors that need to be considered, discussed, and planned out ahead of time. Hopefully you have worked or at least met with the photographer beforehand. If not, I highly suggest reviewing their previous work. This will help you to be more familiar with their style and useful while “pulling’’ clothes.
What are 3 things you always have with you at a styled shoot?
A colorful scarf (sometimes an outfit needs a pop of color), neutral nail polish (Dior Nude Chic) and lip color (Charlotte Tilbury Nineties Nude), and safety pins…whoops that’s four!
Any tips for upcoming fashion stylists?
Reach out to people who inspire you and see how you can get involved. Style your friends, your sister, your mom or whoever and put your work on social media. Social media is the best platform for everyone and anyone to see what you are capable of. Go with your gut. Creativity is an instinct. Don’t be afraid to color outside the lines. What I mean is, the old rules of fashion no longer apply. White after Labor Day? Do it! Pairing brown and black, I say yes! Mixing prints and layering can be a total home run if curated tastefully. Lastly, keep your eyes wide open. Inspiration is everywhere!