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Since Facebook Ad Campaigns in MailChimp was launched a few months ago, MailChimp users have been loving the increasing simplicity of online marketing. Now, MailChimp has struck again, adding location targeting for Facebook ads. With this newest feature, you can narrow the focus of your target audience and create ads that are more relevant to customers in any city, state, or zip code you select! Handy, right?
This MailChimp feature is perfect for big brands, small businesses, and now even local startups as well! But before we get into all the perks of this feature, though, let’s take a second to fully inform ourselves about this tool and how it works.
What is MailChimp?
MailChimp is a software that will change the way you market your product on the internet. MailChimp is a simple email marketing software (EMS) that gives you a number of easy options for designing, sending and saving templates of your emails. Essentially, it helps you market online, allowing you to easily create newsletters of all types. Then, they provide options for sharing them on social networks such as Twitter or Facebook, making it your own personal platform for publishing your marketing content!
The idea is for you to build a list of the people whom you want to market your products to, save the list for use later on, and create custom templates for your products so that you do not have to rewrite mails again and again. Be sure to check out our tutorial on How to Create a List in Mailchimp!
Now that we have that out of the way, back to the update!
Benefits of Location Targeting
Whether you’re targeting a custom audience based on interests you’ve defined or new customers similar to ones on your list, you can now simply search for a certain location to refine the audience your marketing will reach. Additionally, location targeting helps users to drive traffic to their store or business by advertising free shipping to people in certain cities, or encouraging customers to visit your pop-up shop by focusing on those who actually live in physical range to your brand.
The New and Improved
Originally, when you created Facebook ads in MailChimp, your list of customers was all you needed to expand your reach. Fun fact: when MailChimp lists are used right to build an audience, you can more than double an ad’s ROI. Wow!
With the improved feature, when you refine your audience with the new location targeting option, you’ll be able to find new loyal customers, increase brand engagement, and generate more sales! All benefits that any business or brand should love!
Let us know in the comment’s below if you’ve been converted to marketing with MailChimp, and of course what you think about the newest locating feature! Also, be sure to give us a follow on Bloglovin‘ to keep up with all of our future posts!