Meet Hailey Andresen, Founder of Household Mag

Meet Hailey Andresen, Founder of Household Mag


Meet Hailey Andresen, Founder of Household Mag - Bloguettes

Photo by @amyfrancesphoto

Meet Hailey Andresen, the beauty and brains behind Household Mag! Hailey started her blog as a journal and creative outlet in July of 2015, and since then, it has taken off! Household Mag has grown and expanded into a business, opening a shop and even starting a podcast! On top of it all, Hailey is also mama to baby Owen. This blogger really does it all!

We recently had the chance to chat with Hailey about her blog, podcast, and life in general, so keep reading for the full interview!

Let’s start off by you telling us a little bit about your background and how you got to where you are today!

I studied fashion design at FIDM straight out of high school, but after getting my degree I realized design wasn’t necessarily where my passion lied. I opened a vintage boutique when I was 20 years old (which quickly failed), and found myself working in restaurants (Lux Central and Matt’s Big Breakfast) in Phoenix where I found my true passion for food, community and conversation. My husband and I made plans to start a family, he landed a job in NYC and we found ourselves settling in Brooklyn in the midst of my pregnancy. Removed from my career in Phoenix, I was left with quite a bit of time on my hands and a creative itch that needed to be scratched. I missed food, conversation and community more than I would have imagined and knew I needed to take action.

Where did the idea for Household Mag come from?

An acquaintance, who is now one of my closest friends, Amy Hanen, had also moved to Brooklyn around the same time I did. We met for coffee, started chatting about what we wanted to create here in NYC and I shared my idea of starting a blog with her. Amy was just building her photography business at the time, was interested in developing her portfolio and offered to help me with the photos. I’m pretty sure I reserved the domain, social channels and all of the other essentials that day. Starting a blog was always something I wanted to do, but I was unsure of exactly how to do it. I jumped in feet first and haven’t looked back.

What is your favorite part about blogging?

Since I was pregnant when I started Household Mag., I was really able to create a community around motherhood that I am so grateful to have had through my pregnancy and to still have today through the trenches of motherhood. I was the first of all my close friends to start a family and seeing as though we had moved away from our relatives and friends it was essential that I found a sense of community. Connecting with other mothers has been such a joy and has helped me feel less alone. As Household Mag. has grown, it has become my full time job which allows me to be home with my son, so I guess I have two favorite parts.

How do you continue to stay inspired when it comes to creating blog content?

I’ve tried to maintain somewhat of a structure to the blog posts I share each month with a good balance of different topics that I’m interested in, so that it’s not just focused around one idea. I highlight fashion + beauty, home + design, motherhood, food + drink, Brooklyn and sometimes travel. For each of these categories, I have a rhythm around tuning into what I’m experiencing or interested in at the time. I do a lot of note taking while I’m not necessarily plugged into my computer or phone so that if an idea comes up I can come back to it later.

I also try to stay active in my industry and see what discussions are being had out there, what is resonating and how I feel about it. You never want to copy, but there are so many talented women out there doing what I do that it’s impossible to keep your head down. Ultimately I write what I’m feeling the most inspired about. I’ve learned it’s okay to brush over one topic or another if it doesn’t feel right or I don’t have something valuable to say or share.

Having great imagery is such an important aspect of running a successful blog. What are some of the qualities you look for in a photographer?

Amy and I have a really unique partnership seeing as though she is the sole photographer for Household Mag. She’s been with me since the beginning and in a lot of ways we have each helped each other’s businesses grow. We have a great relationship that allows open communication, constant check ins and room to experiment. I think a lot of bloggers try to do it all themselves which isn’t impossible, but knowing where your strengths are lacking is important too. Amy helps balance me out and I think that’s really important. Because she’s a family and lifestyle photographer her style really compliments what I’m trying to get across with Household Mag. We steer away from anything too staged and focus on the moments that are special to our family.

You also have a parenting podcast. Tell us a little bit about what inspired you to start this and what it’s all about!

My husband and I started Mom and Dad Made a Podcast last fall as a way to work together on something creatively and expand the Household brand. While I love writing and blogging we realize this medium isn’t for everyone. Podcasts are great for commuters and as we know first hand, parents. We really wanted to share our experiences in parenting as they’re happening and pull the curtain back on what can sometimes appear as the highlight reel we all share on social media. There is so much information on out there when it comes to parenting and how you should parent, but we steer away from that. Our goal is to connect to parents out there who are or have experienced what we’re going through and remind them that we’re not alone.

What are your top 3 tips for staying productive while working from home?

Oh man! The appeal of the work from home life is that there isn’t a set schedule, but I think developing somewhat of a routine is important. If you’re working from home with kids it’s essential to take advantage of nap time, pick up the slack at night and when you’re feeling in a rut put your work aside and get outside. Sometimes you just need a break to really feed the productivity later!

When you’re not busy running your blog, what can we find you doing?

If I’m not working I’m most likely soaking up family time, eating tasty foods, catching up with friends and taking the occasional yoga class. My “me” time is limited, but it’s really important and I try to not make it all work focused.

Do you have any specific goals for the future? Where do you hope to see yourself in 5 years?

We’d really like to dip into more travel opportunities with the blog and get to a place where my husband can leave his job and expand more on his freelance writing this year. In 5 years, I’d love to see the podcast pick up steam, our plans for some online classes on blogging and social media to come to life and the blog grow to house contributors and more content than it does today. So much has happened for Household Mag in less than 2 years, I can’t wait to see where we will be in another 5!

Special thanks to Hailey for taking the time to answer our questions!

Meet Hailey Andresen, Founder of Household Mag - Bloguettes