Meet InstaCamp Editing Director: Amy Ward



Meet our editing director for InstaCamp! Amy is the creative director at Bloguettes and spends a good amount of her time at the office editing photos and making sure all of our images and graphics fit our aesthetic before they go out to the public! As the founder of her own jewelry & handmade goods business, she is definitely our go-to when it comes to editing your photos in a way that fits your personal or your company endeavors! Read on to see what she’ll be teaching at InstaCamp on May 21st!

Tell us a little about yourself and how you’ve gotten to where you are.

I’ve always been a creative person. I majored in fashion and retail management, but halfway through college, I noticed I was leaning towards the graphic design classes and decided to focus my efforts on the design aspect of my degree. After I moved to Arizona in August of 2015, I worked from home for a short while as a graphic designer. I randomly came across Bloguettes on Instagram and was immediately interested in the branding workshops because I was in the beginning stages of launching my business, Noise + Notion. One day, they posted about a graphic designer position, I applied for the job, and got it! Since then, I’ve used my skills and have grown a lot of new ones.

How did you learn how to photo edit & why do you think editing photos are so important?

I’ve mostly learned from trial and error. Having an eye for design helps so much when it comes to editing because I have a tendency to notice things other people don’t see. I think editing is so important because you take so much time into finding the perfect shot and editing helps your photo to get to that perfect point. The lighting and coloring make the image. It’s like the final presentation and that should always be great.

What photo editing software or photo editing apps do you use the most?

At Bloguettes, I oversee the majority of the photo editing process. We use Lightroom when we’re editing in bulk on the computer (usually for stock photos) and when we’re on the go, our favorite photo editing app on our phones is VSCO!

What is your favorite feature to use in photo editing systems?

If I’m using Lightroom, I like the adjustment brush! It allows you to edit with more detail in specific areas. For example, if you have a laptop screen that’s too dark or too light, you can just edit that laptop screen without altering the rest of the image. Usually for any other photo editing system or app, there is something very similar. There may be smaller selection tools where you can adjust the brightness, contrast, and saturation of a certain point in the photo.

How important is lighting when it comes to editing AND taking pictures?

So important. Lighting is everything! When taking pictures, natural light is always best. If you don’t have natural light, try your best to use even light. There are ways to fix your lighting in the editing process, but using even light helps you out because you don’t have to deal with shadows.

When you sit down to edit a photo, what are some of the first things you look at?

I always look at the lighting first. Check out the overall look and feel after playing with the lighting, then edit the details like the composition and coloring.

How does your personal photo editing style differ from Bloguettes’ editing style?

I’m a “less is more” fan. I usually stick to my four main colors: soft pinks, whites, greens, and black. The ‘green’ can also be a natural element like a plant, just to make it more dynamic. When it comes to cropping and composing a shot, I’m a “rule of thirds” type of gal and always try to incorporate a lot of negative space.

What is something people need to consider when trying to determine their editing technique?

Consistency is key, so make sure you do it right the first time! Go with your gut. Keep your editing look neutral, so if you change your mind down the road, it’s a more natural transition.

When shooting your photos, what are some things you can do to make the editing process afterwards easier?

If you think in your head, “I can clone this out later,” don’t take the picture. Just move it to another spot so there’s one less thing you have to do in the editing process. If you take your picture right the first time, you’ll end up saving yourself a lot of time later on.

Can you give us a little sneak peek into what you’ll be teaching at InstaCamp?

At InstaCamp, I’ll be going over the definitions of basic photo editing terminology because that is the foundation! I’ll also be touching on photo editing programs and apps that we use in the office. We’ll also be doing live editing examples so our students can follow along with us and learn how to edit step-by-step!

Interested in learning all of Amy’s tips in a face-to-face setting? Click here to learn more about InstaCamp on May 21st in Palm Springs!