Meet Reachel from Cardigan Empire



She’s funny, smart and downright charming. And on top of that, she’s always one of the best dressed people in any room she walks in to. I mean, it makes total sense–Reachel Bagley has built her business and blog, Cardigan Empire, on sharing her styling secrets with the world. She refers to herself as a fashion Jiminy Cricket whispering, “Those pants do not deserve your body, let’s keep looking.” or “Are you going to wear it? Your closet charges rent; clothes pay by being worn.”

How long have you been blogging/working for yourself? I have been blogging and running Cardigan Empire since 2009.  I’m basically an Internet Grandma.  Can you imagine the hard candies positioned primly to the side of my laptop yet?  In addition to blogging, I also teach Wardrobe Strategies at MCC, and I host a YouTube channel at

How did you come up with the idea? I had been working as a personal stylist for Anthropologie and after spending years in the fitting room, I realized that women didn’t just need on-trend clothes, they needed strategies that built their confidence from the inside out.

What was the hardest part in getting started? I don’t know that getting started was as hard as keeping going.  Things are always fun in the beginning.  It’s new, exciting.  After a year or two, the novelty wears off and you either love it or you don’t.  You have to sacrifice to keep it going.  What keeps me going is the people I work with.  Seeing them empowered is the best compensation.

How do you maintain a balance between other aspects of your life and your blog? Scheduling is really important to me.  I’m a mom of three kids (4 and under), heavily involved in my church, and I like to watch Downton Abby, and eat something besides a peanut-butter and jelly sandwich occasionally 😉  So mornings I fold laundry, read to the babies, and mop the floor.  Afternoons during preschool and naps I edit videos, grade papers, write blog posts, and virtually consult.  I have nights designated for closet cleanings and shopping sessions and nights designated for dates with my husband.  If you don’t have a spot for what’s important in your life, urgencies will overrun priorities.

How do you stay connected with other bloggers and creatives like yourself?
 Local meet ups and conferences really expand your opportunities for collaboration and inspiration.

What’s your favorite social media channel for personal use? Instagram, definitely, it’s my little window to the world.

What’s your favorite social media to use for business/blog related stuff? Instagram again, I mix business with pleasure.  I try to work with people that I genuinely want to have over for brunch.

Who do you look up to? 
Edie Blair of Atlantic Pacific, because her style is impeccable, and my mother-in-law, because she could rule the world.

What advice do you have for others?  You really are enough.

What’s the best advice you’ve received? Done is better than perfect.

Photo Oct 22, 10 24 21 AM