She’s got over 15 years of experience in the industry, runs two (yep, two) blogs, and creates some of the most unique, beautiful floral arrangements we’ve ever seen. Sarah from Sarah’s Garden Wedding Floral & Styling is at the top of her game when it comes to weddings, and is just the person you’d want in your corner when planning one. She got her start as a co-owner of a flower shop in Minneapolis, and now has her own business in which she offers full event styling, including ceremony and table decor design, vendor relations, and of course, floral design. You’d think that’d be enough on her plate, but for Sarah it doesn’t stop there. She also blogs about fine art weddings over at Weddings Defined, and is working to bring other professionals in the industry together, all in the name of weddings.
How long have you been blogging? A few months only, this is a very new adventure for me and I love it!
How did you come up with the idea? Although I am an avid blog reader, I was a little nervous about creating one for Sarah’s Garden. I wasn’t sure if I could generate enough content and ideas to make it interesting.
After learning in Bloguettes that a blog is an amazing way to create even more exposure for your business through it’s amazing SEO capabilities, it seemed like a no brainer to start blogging about wedding floral & styling.
Now that I’ve written a few posts, the ideas are really flowing and I feel the possibilities are endless. For Weddings Defined, the ideas are just overflowing. We are so excited about the community that is already being created through it and we haven’t even officially launched yet.
What was the hardest part in getting started? Really determining what my voice and overall aesthetic would be. Finding the adjectives that I wanted to use to describe the blog and my overall branding. I feel that clean, fresh, natural, unique, and stylish are all words to define my aesthetic, so I now look for great ways to convey them to my audience.
How do you maintain a balance between other aspects of your life and your blog? Life is really busy these days, but I feel like I have a great balance of family, friends and work life. My husband and son are very supportive of my aspirations, so that definitely helps when I’m working a lot.
How do you stay connected with other bloggers and creatives like yourself? The wedding community here in Arizona and the rest of the world is for the most part very supportive and kind to each other. We are always cheering each other on at events or over social media.
What’s your favorite social media channel for personal use? Mostly Facebook to stay connected with loved ones near and far.
What’s your favorite social media to use for business/blog related stuff? I’m an Instagram gal. It’s so easy and I love that when you check out a feed it really gives you insight into that business or person. I also love Pinterest. It’s a crucial tool for communicating ideas through images with my brides. They love it, too, because I create a group board for us both to pin design ideas on for their big day. After taking Bloguettes, I really realized how important it is to always be conscientious about your branding, even on social media, so my pages and feeds have gotten a facelift recently.
Who do you look up to? I really look up to floral designers, stylists, and photographers in the wedding industry that bring nature into their design. I love Kate Holt of Flowerwild, Jaclyn Journey, Amy Osaba, and Ginny Au. I also adore the photography of my dear friends and Weddings Defined co-founders, Brushfire Photography. We love the broad Arizona landscape and hope to bring even more stunning images of it to our readers.
What advice do you have for others? Dig deep within yourself and find what really moves you. In most cases it will affect others, too. Don’t get caught up in trends too much, really work hard to create something unique. Inspiration comes from so many places if you open your creative channels and follow them, not just trends. Be a trendsetter.
What’s the best advice you’ve received? To not concern myself too much with what other designers are doing. To create from my own inspiration and trust my own creativity.