As our resident fashion blogger, we asked Avi, our Office Manager, some of the things people don’t talk about when it comes to being a fashion blogger. Here’s what she had to say!
Being a fashion blogger is not as glamorous as people think. I started my fashion blog, Petite Fashion Monster, five years ago and it has been a wonderful experience, as well as a tiring one. I’ve heard a lot of comments by family members and friends about how easy blogging is and that anyone can start a blog. People see fashion blogging as a fun and easy because it seems like it’s only about getting free clothes, taking pictures of yourself, writing about an outfit, and clicking “Publish.” But in reality, it’s a full-time job. It’s hard being active on social media all the time and having to represent the lifestyle you’re projecting. On many occasions, I’ve cried in front of the computer because of a sponsor deadline.
If you an aspiring fashion blogger, or you are a fashion blogger that wants to know you’re not alone, here are a few things of the not-so-glamorous truths about fashion bloggers.
Instagram vs. Reality
Something you need to know about your favorite fashion bloggers: they are not perfect and they are human. They are not always glammed up and have perfect skin, hair, and makeup. They don’t dress up like their pictures every single day. I don’t want to burst your bubble of happiness either, but bloggers don’t eat breakfast all the time on their bed with a Vogue magazine by their side.
As a fashion blogger, you need to plan everything beforehand (aka, all the outfit posts you are going to publish during the week—or month!). Research about the latest trends, and be active on social media and interact with your followers. If you’re not lucky enough to have your boyfriend as your photographer (one of my #personalgoals), schedule a photoshoot with a photographer. Have them take pictures for your Instagram and coordinate the writing and posting of your blog posts accordingly.
You Are Your Own Team
Big bloggers have their own marketing team, but regular fashion bloggers like myself, means you are your own PR manager, marketing director, writer, editor, photographer, and stylist. You are EVERYTHING. It’s more than a full-time job—it’s 24/7. That’s why many bloggers stop blogging because at the end of the day, it’s a job!
The Truth About Photoshoots
As a fashion blogger, your car becomes your portable closet. Because you want to make the most of your time with a photographer, many fashion bloggers plan photoshoots at least once a week and can photograph up to five outfits in a few hours, just so they can have enough content for the upcoming week. Believe me, 4-5 outfit changes inside a 100-degree Arizona car means you’re sweating, your makeup is smudged, and you’re not looking pretty at all. I’m pretty sure there’s been a few people who saw me changing outfits inside my car or rushing into a Starbucks to use their restroom to change.
Sometimes, you see a beautiful place to shoot, but you’re wearing high heels and are trying to not to fall and smile in front the camera. At other times, you forget an important piece of your outfit, but are too far from home to go back and get it. Then, there’s the actual shooting of photos. It takes a while to feel comfortable in front of the camera. Sometimes people pass by and stare at you. Maybe you’re doing a shoot where you’re supposed to be walking all glamorous-like in the middle of the street and out of nowhere, a car almost hits you.
If this is something you’re serious about, just know you’ll be investing a lot of money. Nobody tells you how much money it is to start and maintain a blog. You need to pay for a domain, theme, web developer, photographer, and your electric and Wi-Fi bill during midnight deadlines. Buying clothing, shoes, props, and everything else you may need for the photoshoot also adds up.
Being a fashion blogger is hard. It’s a beautiful experience and I love blogging. There will be times when you’re stressed out and crying, but at the end of the day, it’s worth it when people email you telling you how much they like your blog post and how it identifies with them! I always say to people that my blog is my baby and it is 100% true!