Photo from Stock That Rocks
Today, Pinterest is one of the leading social media platforms with over 200 million monthly active users! It’s the go-to place when you’re in need of inspiration–whether you’re looking for a recipe to go perfectly with your beach party theme or planning your future wedding. With the simple click of a button, you can quickly get lost in the Pin-traverse and get inspiration for anything and everything.
With its growing popularity, many businesses use Pinterest as a platform to build brand exposure and gain loyal followers that turn into customers. Pinterest is an amazing place to advertise and most recently, the platform introduced promoted video ads. It’s reported that video ads are 4x more memorable than non-video ads, and since their launch Pinterest has seen a 60% increase with videos featuring everything from tutorials to workouts!
“A recent study found that promoted video ads are 4x more memorable than non-video ads."
Who Should Use Pinterest Promoted Video?
These promotional videos are perfect for companies and businesses who use videos to showcase their products and services. Even running just one video ad can lead to many opportunities increased exposure.
Here are some brands who are currently using Pinterest Video Ads:
Video Ad Features
Here some of the great features that come with video ads:
Autoplay: Viewers don’t even have to press a button to play the video. They simply just scroll to the video and it starts playing automatically. This makes it easy to grab the attention of viewers!
Payment: The more people that watch your videos, the less you pay for the ad. It’s a great incentive to produce good content that will guarantee interaction.
Search Results: Your video ads can appear in search results of a user’s search when they search for anything similar to your video.
Retargeting Options: You can retarget users who saw your video ad with a follow-up campaign to hook them in!
Ratings: Look back on ratings and how well your ad did! You can categorize views by age, gender, number of views, how long the video was played, and see what people did after the video (i.e. clicks on the website, saves).
How to Create an Ad
Creating a video ad in Pinterest is really easy! All you have to do is follow these simple steps:
- Click the “+” in the upper right-hand corner and press ‘create ad.’
2. Select the “build brand awareness through video” button.
3. Insert the details of your intended audience.
4. Pick your video pin.
5. Add the details to your pin and press “Promote Pin.”
Just like that, you’re good to go with your video ad! Now, just sit back and relax as Pinterest users discover your videos and engage with your brand.
What are your thoughts on Pinterest’s promoted video ads? Let us know in the comments below! While you’re at it, be sure to give us a follow on Bloglovin’ to keep up with all of our latest posts.