Photo from Stock That Rocks
Hashtags are a great way to utilize free engagement and increase the impressions and reach of your posts. While some people may hate them or get annoyed when people use too many, they truly help get your post out there in the world. According to a recent study on Instagram, just one Instagram hashtag on a photo increases engagement by 12.6%!
While the benefits of using hashtags are undeniable, it can be hard to think of hashtags when posting a photo. Most of the time the common hashtags such as #love, #foodie, #Instagood, #tbt, #cute, #followme, and #photooftheday are used. And as great as those are, they simply do not help with engagement.
Usually we spend time thinking of hashtags and writing them down in our notes. Then, we copy and paste them when it comes time to post. It’s an idea, but takes lots of time and is hard to organize.
Lucky for us, Planoly came out with a great new update that helps every Instagrammer with their hashtag strategy! Their new Hashtag Manager makes it easy to add hashtags to posts, create hashtag categories, and increase overall engagement.
Keep reading to learn all about the new feature and how to perfect your hashtag strategy:
How To Use the Hashtag Manager
In the app, if you just go to your profile page (it’s the ” ⚫ ⚫ ⚫ ” at the bottom right corner of your screen), you can find it under the #’s.
How to Create a Hashtag Group
Click the ‘+’ icon.
You will be directed to name the title of the hashtag group. Make sure you choose one that categorizes your tags by content post types.
Add your hashtags in the Content Section with a space in between each one, like this: #thatsdarling #picoftheday. Remember that 30 is the max allowed by Insta before it gets counted as spam. The counter will tell you how many you can add before hitting 30!
As you type out your hashtags, Planoly will give suggestions for different variations of the tag along with the number of posts associated with each one. Handy!
When you have your hashtags press OK and then press Save! You can create as many groups as you want.
Adding Hashtag Groups to Your Caption
To add a hashtag group to a caption, simply click on the image you want to post and select the # icon below. Then, tap on the hashtag group you want to add to your caption (you can edit your group if you wish). Click ‘add’ and the tags will auto-populate in your caption. Lastly, tap ‘update’ to save the hashtags in your caption!
How to Add Hashtag Groups to Your First Comment
Since hashtags are a bit of an eye sore, many people don’t want them in their caption. A great way to hide them is to add them in your first comment! You can do this right within Planoly by following these steps:
Select the hashtag group you want to use
Several options will appear: edit, add, or copy. Tap ‘Copy’ and it will be copied to your clipboard.
Go to your Insta post, select the comment icon, and paste your hashtags. It’s that simple!
Bonus Hashtag Tips & Tricks
Here are some best practices to keep in mind when using hashtags!
1. Be relevant.
Use specific hashtags that are relevant to your post. For example, don’t tag #foodielovers when your post is of your dog. Other people scrolling through the hashtag are expecting photos of food, not of your puppy – no matter how cute they are!
2. Don’t use too many hashtags.
Instagram is very specific when it comes to hashtags. 30 is the max of hashtags to use on a photo. Using any more than this will cause the post to be marked as spam, or worse, you can get shadow banned. So, keep the hashtags to a minimum and choose each one carefully. Less is more!
3. Use capital letters when necessary.
Sometimes, a hashtag can be read wrong when a person glances over it. So, try using capital letters to help break up the phrase. For example, #LiveTheLittleThings is much easier to understand than #livethelittlethings.
4. Jump on trends.
Many times a certain hashtag will go viral and draw attention. If it’s relevant to your niche, by all means, go crazy with it! This is a great way to boost engagement around your posts.
5. Never stop experimenting.
A lot of the rules of engagement is playing around with hashtags and posts. Not every photo of yours will go viral, but as you get your style down and learn what hashtags work and what don’t, you will start seeing results!
Have you tried Planoly’s new feature? What are your thoughts? We would love to know in the comments. Also, be sure to give us a follow on Bloglovin’ to keep up with all of our latest posts!