Photo from Stock That Rocks
Instagram has recently introduced a feature that we have all been waiting for. Typically on Instagram Stories, you can only add photos from your camera that are from the last 24 hours! However, Insta has made the change to include any photo from your camera roll, no matter how old it is!
How The Feature Works
Just like any Insta Story, swipe up while on the story screen to access the photos. It will show you photos from the last 24 hours and then once you keep scrolling, you’ll have access to all of the photos on your camera roll.
Why Use Stories?
Recent studies have shown that users, specifically younger users, have gone through and deleted photos after posting them. So, Instagram Stories are a solution for that! Now followers can see photos in a less permanent way.
How Can You Be Using This Feature to Your Benefit?
For your business, this new update could be extremely beneficial! You can create and take photos that fit your brand in advance. This means that you can save time and energy the day of and just have the photos in your camera roll ready to go.
If you have a conference, sale, or event coming up, just go ahead and create your story ahead of time. We have even created a template for you to use!
Here are our tips for planning and creating a story in advance:
Write down a plan! For anything to do with your brand, it is always a good idea to plan ahead and stick to that plan. Use our Instagram Stories Strategizer to keep things in order!
Share a sneak peek of a behind-the-scenes of your office! Give your followers an inside peek into your company culture.
Use an Instagram Story Poll to ask users what they want to see in the future!
Use the video feature to get to know your audience and relate to them. This is something that bloggers have been using over the last year to speak to their audience and give them a look into their daily lives!
Here’s a look at some ways Insta Stories can be used to their full advantage:
How will you be using Instagram Stories now that you can be using photos from the past and creating content in advance? Let us know in the comments below and be sure to give us a follow on StumbleUpon!