What’s the big deal with business cards? All you have to do is slap your name and contact info across the little piece of paper, right? Wrong.
It’s been found that there is actually some psychology behind the designs found on business cards. You, the creator, may have specific reasoning for the elements you chose to incorporate. However, it’s important to imagine how your clients may perceive your card as well.
How do you do that? Pull up a seat and we’ll tell you the psychology behind business cards.
Fonts are sometimes just as recognizable as the company itself. If you’re already an established brand, you probably have a specified font picked out for your logo. Be sure that any other fonts you may use on the card complement your logo font. If you don’t have an established logo font, try this method to narrow down your font choices. Choose a font you like. Brainstorm words you think describe the look and feel of the font. Doing so will give you a better idea of how your clients will perceive the font. Brainstorming in this way can also reveal if your font matches the vibe you want your company to give off.
Just like font, typefaces suggest distinct perceptions. Serif, one of the most common typefaces, demonstrates tradition, formality, and because it’s a standard typeface, you really can’t go wrong with it. On the other hand, sans-serif typefaces give off a more casual, simple impression. Choosing a script typeface adds a sense of elegance, but make sure that your text is legible. If you’re looking for something a boasts modernity and boldness, try a square, block-like slab serif typeface.
Serif typefaces demonstrate tradition & formality while sans-serif typefaces give off a more casual, simple impression.
It sounds ironic, but putting too much information can make it difficult to find information. Leaving whitespace lets your card ‘breathe’ and allows your customers to easily pinpoint the exact information they’re looking for. Having too little whitespace can make your card look cluttered and, even worse, cheap. Keep it classy by appropriately balancing whitespace with your design elements.
Our eyes are drawn to color. Similar to the font and typefaces, colors have a way of making us feel a certain way. Browse the following list of colors to see what ambiance is connected to each color:
Red: power, urgency
Green: serenity, growth
Blue: tranquility, stability
Black: strength, formality
White: innocence, cleanliness
Yellow: positivity, youth
Pink: femininity, romance
Purple: luxury, sophistication
Orange: enthusiasm, creativity
Business cards are small, but it’s vital to remember that whatever you choose to include suggests something about you and your brand. Know what you want to say to your customers and make sure that every little bit of your business card matches the meaning you want to portray.