Instagram has seriously evolved throughout the years. What started as a platform with random “Hey, look what I’m doing right now,” pictures has become a social media hub buzzing with creativity and talent from all over the world. One click to the ‘Explore’ page will connect you with Instagram influencers worldwide. How, you may ask, did these people become ‘instafamous’? They had a specific strategy and are constantly rebranding.
Does your Instagram need a face lift? Consider some of our rebranding tips!
Pick and Stick
Take a look at some of your favorite Instagram accounts. Notice anything? Chances are, your fave accounts have an overarching similarity across their photos. This leads us to point number one: pick a theme and stick with it. Decide how you want your feed to look and what kind of pictures you want to take. What kind of content are you going to focus on? Do you like vibrant colors, black and white, or heavily filtered photos? If thinking of a theme right off the bat is difficult, take a step back and think about your brand. What does your brand say? Are you modern or vintage? Sharp or soft? If you had to describe your blog in three words, what words would you pick?
"If you want your photos to have a similar feel, apply the same editing steps to each photo before you post."
When you decide on a theme, you can better decide how to formulate your photos. If you want your photos to have a similar feel, apply the same editing steps to each photo before you post. If you’re a hardcore Valencia lover, use Valencia for each photo you upload to give your overall feed a cohesive visual theme. Maybe you’re not an Instagram filter kind of person and you use other photo editing apps. Take note of which filters you use and if you adjust the strength of the filter, be sure to remember the specific strength number you used.
Keeping your captions uniform is another way to adhere to your Instagram account theme. Try using the same voice for each of your captions. Are you light and humorous? Straightforward and informative? Figure out how you want to talk to your audience and mold your distinct tone of voice.
"When it comes to taking and posting pictures, have a photo bank. Have a gallery of pictures edited and ready to post."
Deleting pictures are always a question of interest. There are a few different options to consider. The first option is to continue posting from your current account keeping all your old pictures. This way, you can keep your old photos and keep your follower count. Another option is to delete individual pictures. Keep the images you want and delete photos that don’t follow the vision you have in mind. If the other options don’t appeal to you, you can always start from scratch. Create a new account solely dedicated to your brand and start posting away! Want to know a secret? When it comes to taking and posting pictures, have a photo bank. Have a gallery of pictures edited and ready to post. Pick a day and have a gigantic photoshoot. You’ll get tons of pictures and this way, you won’t be scrambling to find something to post every day.
Rebranding your Instagram takes sincere thought! Planning what to post on your feed may sound trivial, but when you make a genuine effort, you’ll reap the benefits in due time. Best of luck and keep posting!