The Scoop on Pinterest’s Promoted Pins



For bloggers and businesses of all kinds, Pinterest has become a mecca for sharing creative blog posts, posting unique products, and sharing other colorful and inspirational content. For many brands, organic pins don’t always perform as well as intended, and might not necessarily drive views to your blog or website. Welp, what can you do to fix this?! *queue Superman theme song* It’s a bird, it’s a plane, it’s…. Promoted Pins! Promoted Pins are here to save the day and are super easy to use, too. 

So, what’s the scoop on Promoted Pinterest Pins? Let’s get started.

What is a Promoted Pin?

A Promoted Pin is basically a regular pin on steroids. Businesses can pay to show Promoted Pins at the top of search results and category feeds, thus increasing its chances of a user liking, repinning, or visiting their website.

Why Promoted Pins?

Meet your new best friend: ROI (return on investment). Pinterest users spend more than 2x as much money online as the average U.S. internet user. Translation: Pinterest is basically the holy mecca of your online consumers. According to Pinterest, Promoted Pins see engagement rates 2-5% higher than the industry average and are also repinned an average of 11 times per advertisement. So, if you’re going to be spending money on online advertising, Pinterest is one of the best platforms to drop some dolla dolla bills. Plus, there are so many helpful tools out that can help you strategize, like Tailwind! With this tool, you can manage your account and create the optimal Pinterest schedule!

Tailwind Visual Marketing Suite

How much does it cost?

The best thing about Pinterest advertising is that you only pay when someone repins or clicks through to your site. You get to limit your daily budget! (Nina’s Tip: Choose between $1-5 per day, depending on how much you can afford).

How do I sign up?

Join the waitlist. It can take anywhere from a week to a month to get approved, so be patient. The only sign-up requirement? Be a U.S.-based business. Easy as (American) pie. 

How do I promote a pin?

  1. 1

    Go to your Profile

  2. 2

    Go to Settings > Promoted Pins

  3. 3

    Choose a past pin to promote from the “+” icon at the top > Create Ad

  4. 4

    Name the campaign, select a date range, and your budget

  5. 5

    Select terms or keywords related to your pin (Tip: Less is more! Shoot for 4-6 keywords.)

  6. 6

    Narrow down the demographic to specify who sees your pin (For example, you can target women ages 18-24 living in San Francisco!)

  7. 7

    Track what’s working with the Analytics feature

What kind of pins should I promote?

Images that are square or vertical (with an aspect ratio between 2:3 and 4:5) perform better on Pinterest, as do images with multiple dominant colors and medium saturation. Why, do you ask? Because longer images take up more real estate on Pinterest’s platform, thus making your images more noticeable!

Who can I target?

You can target users based on location, demographics, language and device. Also, it sounds a little creepy, but you can reach customers who are searching for or have shown an interest in what your business offers.

How has this helped Bloguettes?

According to Nina, Promoted Pins help us to drive plenty of traffic to our website and blog. Just recently, someone who signed up for one of our workshops told us that they found through a Promoted Pin on Pinterest! We were definitely proud of that win.

So, there ya have it folks! Promoted Pins, when used properly, have the ability to take your pins to a whole new level. Have we detailed enough of Promoted Pins’ beauty to convince you to try it out for yourself?

Drop us a comment below and let us know how it turned out! In the meantime, be sure to tap our “follow” button on Pinterest!