Photo from Stock That Rocks
If you’re like me, you have a lot on your plate and you’re always asking for seconds. The struggle can be real if you’re currently working for a company as a social media manager but also keeping that daydream alive by handling a personal blog on the side. Burnout can be a nasty pest.
Many marketing techniques can be applied for any business, regardless if you’re working for your personal business, a nonprofit organization, somewhere corporate, or a combination of any of the above.
Here are some tips to help you stay on top of your 9-5 gig while you keep that side hustle and build your social media presence!
Social Media Management Tips
A post a day keeps the followers at bay.
The experts have said it before and I’ll say it again – use a content calendar! When you’re tracking multiple accounts, you never want to get behind on posting daily on social media. One day without a post could be the difference between gaining and losing a follower. Write your social media content at the beginning of the week. It’ll help you be guilt-free when a friend invites you to happy hour. After all, the best happy hours never begin with the words, “I can’t be out all night. I have a ton of work to do.”
A tool that’s great for planning out your social content in advance is Trello! Create cards for each post and schedule accordingly. Plus, you can even write your captions ahead of time and save them as notes on each card, like so:
Trust us, there’s an app for that.
One way to create engagement with your followers is to repost them. If your company wants to come across as more fun and personable, then use their geotag to see what visitors are saying and posting. Sometimes the best posts are candid selfies or behind-the-scene images that you can’t always see behind your desk.
The same can be easily applied to your personal Insta. Create a fun hashtag and use it to track followers’ posts. Are you selling a product? What are your customers posting? If you have a travel page, spark engagement by asking your followers to share their travel photos and repost the best one. There are plenty of apps that can help you repost images. Most only require the share URL from the guest’s post.
In addition, Planoly is a great resource for curating your Instagram grid. The free version offers analytics of your pages, which is helpful when your boss needs a progress report.
Bonus Tip: Be sure to do minimal editing to your photographs or if you do, edit them in a cohesive way so the photos slightly blend together on your grid. For instance, you may not want to post a grainy, black and white photo if your feed is vibrant.
Skip the Aspirin and use a brand strategy guide.
Having a Brand Strategy Guide will save you from many headaches. Every account you manage should have its own voice. This theme will help with content creation. What is the mission of your work or brand? How does that convert into an image or post? Bloguettes has a free one for you here!
Keep a mood board of your organization or business to gain inspiration for future social media posts. It’ll also guide content creation for your brand and the vibe you want to convey.
Keep the flame alive. Avoid burnout at all costs.
Social media is intended to be a fun medium to interact with millions across the globe. But like everything else, too much can leave you feeling drained and depleted.
The key to avoiding social media burnout is to remember your mission. When you stay true to yourself and the reason behind the brand, the rest comes easily.
How do you manage multiple social accounts? Share any tips you have in the comments! While you’re at it, be sure to follow us on Bloglovin’ to keep up with all of our latests posts!