Photo from Stock That Rocks
November has come and gone, which means it’s time to talk about the social media updates you might’ve missed!
This month, it seems like every platform stepped up its game when it comes to new features. From Pinterest’s ‘Shop The Look’ feature in collaboration with ShopStyle Collective to Instagram’s new feature that allows you to post any photos (including those more than 24 hours old) to Stories, there’s a little bit of everything in this update!
Keep reading to get the inside scoop on what’s been happening in the social media world this month:
Post Any Photos or Videos to Stories
Yep, you heard us right! You can now post any photos or videos, including those more than 24 hours old, to Stories. In the past, you were limited as to what you could post, which meant you had to do the screenshot trick in order to post content that you hadn’t captured in the last 24 hours. While this is a seemingly small update, we think it’ll be a timesaver for brands who are posting to Stories all of the time!
Word on the street is that this month, Instagram has been testing a new feature that will allow you to follow hashtags. Insta’s algorithmic feed has made it somewhat hard for users to get their content noticed, as it’s easily buried in the sea of other posts. However, this new feature is designed to help with this and allow you to follow content that you’re interested in. For example, maybe you really love the #darlingweekend tag for inspiration. Well, when this feature launches, you’ll be able to view photos posted with this hashtag on your feed!
Request to Join a Live Stream
Instagram now allows you to request access to join a live stream! If accepted, the user tunes in as a guest. To request to join, simply tap the request button in the comments section, and the host will be able to see requests come in real time with the choice to either request or deny. This is a great way to boost viewer participation in your live streams!
Instagram Rolls Out Its Branded Content Tool to More Users
Instagram’s branded content tool rolled out a few months ago, but only to a select number of influencers and celebs at first. However, Instagram now says it’s making the tool available to all accounts that have access to its Insights data. Instagram will also begin prompting accounts when it seems as though they’re posting branded content to use the tool.
Facebook Polls With Animated GIFs
Ever wonder what your Facebook audience thinks about a topic? Well, wonder no longer, because you can now run Facebook polls with animated gifs! This is a fun way to boost your FB engagement and get some insight on what your followers are thinking.
In the beginning of the month, Facebook launched Facebook Local—a new app that lets you browse all the cool things happening where you live or where you’re traveling to. Discover everything from local events to the best restaurants in town–all from your friends, all in one place!
Messenger Plugin for Business Websites
If you’re a business owner, you know that customer service is everything. So, you’ll be happy to know that Facebook recently announced the launch of its messenger plugin for business websites! This new feature will allow visitors to chat directly with businesses on their website using Messenger.
Facebook recently launched Facebook Creator, an app designed to help influencers build their video community. Essentially, this tool will provide influencers with a Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger chats, cross-posting to Twitter, and expansive analytics.
Collaborative Stories for Groups and Events
Let’s be real for a second…Facebook Stories never really took off. However, Facebook hasn’t given up on this feature just yet–because now, users of Facebook Groups and Events will be able to contribute to a Facebook Story visible to the rest of the members and moderated by the admins. Essentially, this will work like a private hashtag, but for video! Check out how the feature works in the tutorial below:
Cover Image Slideshows
Facebook is currently testing a way for page admins to turn their pages’ cover images into slideshows. This will be a great way to show people who visit your page what’s important to you! Plus, you can communicate more info than you could with the standard cover image format. We think businesses will really benefit from this new feature.
Facebook Updates Collection Ads
In case you’re unfamiliar, Facebook’s Collection Ads showcase a video, image, or slideshow with four related images below it. These types of ads are a great way to boost awareness about the products you sell! However, Facebook is giving this ad format a new facelift–you can now manually add products from their catalog when creating a collection ad (rather than Facebook automatically pulling products). This increased flexibility and can help you to create ads that work for you and your individual business.
New Character Length
Perhaps one of the most talked about updates from this month is Twitter’s new character limit! In the past, we would find ourselves trying to express our opinions in 140 characters or less (which is nearly impossible, btw). However, Twitter’s new 280-character count has us seeing a new world of tweeting possibilities!
New Visual Search and Shopping Tools
It’s no secret that Pinterest is the go-to place when looking for inspiration. The app launched visual discovery tools in the beginning of the year, but Pinterest has announced that they’ve been testing new ways to spot ideas you love. Just this month, they announced 5 new ways to find products and ideas you want to try using the power of visual search:
Lens Your Look – You can now add a photo of an item from your closet to your text search so you get the best ideas to try yourself! For example, if you’re looking for ways to style your new knee-high boots, simply add a photo of your boots to your search to find outfit inspo and styling ideas!
Shop The Look – In collaboration with ShopStyle Collective, this new update allows you to shop looks from ShopStyle’s 14,000 style influencers, then get the look for yourself by clicking the dots that appear on shoppable products within Pins.
Responsive Visual Search – This feature is designed to create a more seamless and immersive way to search images. Just pinch to zoom in on any object you see within a Pin to automatically start a visual search and instantly discover similar Pins!
Visual Search on Firefox – Millions of people use (and love) the Pinterest Chrome extension to save ideas from around the web, and Pinterest recently released a version of this extension for Firefox!
Pincodes – Pinterest Pincodes essentially make it possible to pin in real-life! If you’re flipping through a magazine, you might start to see Pinterest Pincodes. By using your Pinterest camera to scan the code, you’ll be able to see curated ideas on Pinterest inspired by what you’re looking at!
Maintaining your Pinterest boards can be kind of like trying to keep your bedroom clean. At times, it can get a little out of hand! However, Pinterest is now introducing what it’s calling board sections, which gives users a way to slice a bigger idea — like apartment inspiration— into smaller components while remaining on the same board. All of you organizers out there will love this one!
We can all agree that Snapchat has been struggling since the launch of Instagram Stories. So, in an effort to bring Snap Stories back to life, Snapchat will be testing out a new algorithmic feed! Essentially, this means your Stories will be arranged in a way that creates a personal experience. Snapchat hopes that showing the right Stories to the right people will boost overall engagement on the platform!
Snapchat recently stated that since their launch, a number of users have complained that the app is difficult to understand and hard to use. As a result, the platform has announced that they’ll be working to redesign the app in a more user-friendly way. While Snapchat hasn’t given us much more details than this, we can all be prepared to see some changes coming soon.
Advertisers Can Add Website Links to Lenses and Filters
Many brands take advantage of Snapchat’s lenses and filters, and now, they can use these fun features to track clicks and conversions! Brands can now add links, making it possible to drive sales and web traffic directly from the platform, which could be a huge perk for ecommerce, retail and entertainment brands.
And there you have it! That’s a quick round-up of what’s been happening in the social media world this month. What are your fave updates so far? Be sure to let us know in the comments below! Also, be sure to subscribe to our newsletter to get these updates sent right to your inbox each month!