Why Bloggers Should Launch an E-Commerce Biz



There’s nothing like being rewarded for all of your hard work, and blogging certainly takes a lot of work. It takes a lot of time and money to start and keep up a blog, and the best way to gain some commission for it is through starting an e-commerce business!

While many businesses start blogging in hopes of growing their audience, more and more bloggers are starting profitable businesses in order to make some income! Keep reading to find out why bloggers should start an e-commerce biz and how to do so successfully:

The Benefits of Starting an Online Store as a Blogger

Here’s a quick rundown of the benefits bloggers can experience by starting a business:

Earn while you sleep: No need to keep watch over a shop, it’s all online! You can literally make money while you sleep and hardly have to manage a thing.

Easy to set up: You don’t have to be a genius to set up your own shop for your blog. The process is super simple with Shopify!

Online shopping: Shopping online is becoming the new norm. It’s almost dangerous with how simple it is to buy something and have it appear on your doorstep without having to leave your house! About 80% of the web population makes purchases online, which is beneficial to anyone who is selling online!

Be your own boss: No more having to follow other people’s orders–starting an online store can allow you to be your own boss! 

More content: The sales you gather from the store can be put towards delivering even more value to your readers! You can invest your money into new features and more items for the store further down the road. It’s a win-win!

How to Make Money

The possibilities are endless to what you can do to make money from blogging. To find more ideas, you can look at your competition and see what they have in their store, and formulate your own products.

Here are a few ideas for what you can offer in your shop!

Products: Sell t-shirts with a catch phrase, or a graphic that is prevalent to your blog and niche.

Digital Products: Offers like stock photos, resumes, cover letters, and social media templates do great in a world that is constantly relying on digital information to market!

Bloguettes Downloadables

Services: Are you a great editor, writer, programmer, or anything else that would be useful to internet gurus? If so, start making money from it! People will pay good money to get a great editor for their book, or a programmer for their website.

Bloguettes One-on-One Training

Publish: Write a book and offer it on your site. Whether it’s digital or a physical copy, your readers will enjoy it because it’s personal to you! Topics could vary from a self-help book, blogging tips, or even a fiction book.

Stock That Rocks

Affiliate links: If you’re constantly raving about a latest purchase or a company that you love, affiliate links are an amazing way to monetize! An affiliate link is simply a link that you place on your site, and for every click, you earn a small percentage of money. You can also get paid whenever someone buys that same product through the link. It all depends on the network you use to generate your links!

Here are a few affiliate networks we recommend:

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    Amazon Affiliates

Paid Reviews/Promotions: Yes, you can get paid to review a product! Companies like to pay bloggers to review their products to get a good word out about the item. Beware though, most of the time, the company has a set of lines that they want you to say, so be sure whatever you’re reviewing is true to what you feel and relevant to your niche.

Invention: Find a problem and create a solution for it! Chances are, many others will have that same problem. Entrepreneurship can make you a lot of money and whether it’s a solution to something big or small, you might be surprised at the demand for it.

Keys to Success

Here are some tips to keep in mind as you launch your e-commerce site!

Website Design – Make sure your site looks pretty! Like all first impressions, you want to make a good one when someone first lands on your page. Keep it consistent, not overbearing, relevant to your niche, and aesthetically pleasing to the eye. Remember, less is more!

Customer Success – Good customer service can make all the difference when shopping online. Customers want to have all their questions answered right away and have no qualms toward the product they are buying. Here are a few things to include on your site that will keep customers happy!

  • FAQ Page
  • Live Chat Support
  • Incentivize Product Reviews

High Quality Product Images – You want your customers able to know what they’re buying, right? Make sure your photos are top knotch, pretty to look at, and true to what it is. 

Conversion Optimization – Gain more customers by creating limited offers such as free shipping, coupon codes, and special discounts! You can also launch a cart abandonment email campaign to help entice the customers who shop your site, and then leave, to come back. This also helps with launching a retargeting campaign.

Store Optimization – Make sure your store is easy to navigate. Improve the loading speed, make sure visitors can search for what they’re looking for, and always be sure to make your site mobile-friendly.

Inventory – Always be thinking of new product ideas! Shops are always changing and bringing in new ideas with the new seasons approaching and trends morphing into something better and new. To help inspire, you can search for what’s trending and what’s popular to keep your shop relevant.

We hope you found these tips helpful and are inspired to start an online store!

Wanna learn more about how to set up an online store? Grab a ticket to The Workshop! A special guest from Shopify will be joining us to share the ins and outs of selling online and how to set up an online store step-by-step.