Trademarking 101



Trademarking your business sounds intimidating, but registering a trademark for your company name and logo is not as difficult as it sounds. In fact it’s not difficult at all! Trademarking is an important part of protecting your business from copycats. We’ll break down the process so you know what to expect.

First make sure that another company hasn’t already registered a similar name for the same type of product your business sells by searching the United States trademark electronic search system. Once you’re certain you aren’t breaking trademark law yourself, you can register your name and logo through the United States Patent and Trademark Office.

I know what you are thinking, this is where things start to get hard. But we promise, it’s not! The application takes less than 90 minutes and can be completed without a lawyer.

Here is what you need to know about the application process:

  1. 1

    Registration costs between $275 and $325.

  2. 2

    You will need to provide information such as the categories of goods and services for which the trademark will be used, the date of the trademark’s first use and your logo design if you want that registered.

  3. 3

    If you attempt to register a generic name such as “stationery shop” or “makeup market,” then you will likely be rejected.

  4. 4

    Internet businesses should register their name without the web extension such as .com or .net unless they want to register the name with the extension and without. Registering the domain without the extension will stop other businesses from copying your name and just changing the extension.

  5. 5

    You should receive a response to your application within six months of filing.

  6. 6

    If your trademark is similar to another registered trademark, then your application will likely be rejected. It is best to preemptively seek legal advice before applying.

Not too bad, right? So what are you waiting for? Protect yourself (& that glorious content of yours) and register your business today!


Hot off the press, Jacqueline Demarco is a recent graduate of the University of California Irvine’s Literary Journalism program. Her love of writing, design, marketing and entrepreneurship is what first drew Jacqueline to Bloguettes. Loyal blog reader turned writer, Jacqueline has experience in reporting, editorial writing, digital marketing and social media. As a writer for Bloguettes she is able to share her passions with our amazing readers.