Wondering what goes into creating the perfect Instagram ad? It’s important to note that not all Instagram ads are created equal. Before creating an ad and putting it in front of your audience, there are a few things you need to know to maximize its full potential. Here are some tips and tricks to keep in mind as you go about creating the perfect Instagram ad for your brand!
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Choose Your Format
Before designing your Instagram ad, it’s important to start with the basics. When creating an ad, you can choose from three different formats: photo ads, video ads, or carousel ads. Using a photo ad is a simple way to show off your high quality imagery. Or, video ads allow you to incorporate up to 30 seconds of sound and motion. If you want to use more than one image, consider using a carousel ad, where users can swipe to see multiple images and click a call to action button that takes them directly to your website.
It’s All About the Imagery
It’s no secret that Instagram is all about photography. Choosing a high-quality image that goes well with your brand is one of the most important parts of creating an Instagram ad! Also, the more natural-looking the picture is, the more likely users will stop to look at it. If the picture looks like it was taken by a real Instagrammer rather than an ad with flashy graphics and text, it has a higher chance of being successful.
Less is More
When it comes to Instagram advertising, less is definitely more. While it can be tempting to show off your logo and branding, it’s important to not go too overboard in your ad. If users recognize your post as an advertisement immediately, they’re likely to scroll right past it. Instead, focus on using an image that can stand alone and speak for your product or brand. If you’re looking to incorporate your logo, look for a way to add it subtly.
Similarly, it’s also important to make sure your captions are clear and concise. Generally, users scrolling through Instagram don’t have long attention spans, so large pieces of text are likely to be overlooked. An ideal length for a caption is around 40 characters or less.
Know Your Demographic
When creating any type of advertisement, it’s important to keep your audience in mind. After spending time and money creating an ad, the last thing you want is to put it in front of the wrong audience. So, rather than using the same ad that you currently use on other social media platforms, customize your ads to appeal to your target market. Facebook’s audience targeting feature can help you to put your ad in front of the right people!
Use Hashtags to Your Advantage
As mentioned before, you want your Instagram ads to appear as ‘natural’ as possible. So what do most Instagram posts have in common? Hashtags! In addition to using the right amount, it’s also crucial to choose ones that will increase the success of your ad. Some great resources for finding hashtags include Hashtagify, Rite Tag, and Hashtags.org.
Don’t Forget About Your Landing Page!
Even if your ad is getting engagement and clicks, an unresponsive landing page can hurt your conversion rate. While it can be easy to put all of your energy toward creating the ad, remember that it’s important to create a good customer experience all around. So, make sure that your landing page is mobile-friendly and can be easily navigated!
Team Up with an Influencer
Joining forces with influencers has proven to be one of the most successful ways to market, so why not incorporate this into your Instagram ad strategy? When users recognize the face in the ad, the ad instantly gains credibility and trust. As you go about brainstorming for your Instagram ad, think about influencers in your target audience and consider teaming up with them to boost your ad’s success!
Create a Call to Action
In addition to creating awareness, great Instagram ads inspire the audience to act! Rather than simply directing users to click the link in your profile, you can include a clickable link right in your ad. There are many different call to action buttons to choose from on Instagram, including Learn More, Sign Up, Watch Now, Download, Shop Now, and more.
Try it Out
Split testing allows you to make slight changes to your ads and determine which version of the ad is the most successful. For example, you might decide to duplicate an existing ad and modify it slightly by changing the caption, image, or call to action. Then, you can look at your results to see which version of your ad performed best!
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