How To Use Facebook Live For Your Business

How To Use Facebook Live For Business


Times are a-changin’ and it looks like Facebook’s Live Video update could be the next generation of news and entertainment. Not to mention, lots of fun for those of us frenzied by Snapchat. The update will not only be useful to keep in touch with your friends and family to show them just where you’re going and what you’re up to, but it will also make for a great media outlet for businesses! Take a look at some of our ideas on how to use Facebook’s Live Video to keep in touch with your market and enhance your brand.

Announce Company News

The ability to broadcast live video will be absolutely killer for businesses and bloggers alike in sharing any news. Sometimes we’ve just got a lot going on or big changes in the works, and this is a simple approach to share what’s happening on a more personal level!

Advertise Upcoming Events & New Products

As time goes on, we seem to have become more and more visual. Using live video to share upcoming events, products, blog posts, or whatever it is you are offering is definitely an attention-grabber. People are no doubt using the Internet to get their information, but you know, with so little time and all, we want that info quick–so why not do ‘em one better with video? The great news about these videos is that they can be as short & sweet, or as detailed as you’d like!

Feature How-To & Short Educational Videos

I mean, don’t we all just love a good how-to? Short clips, GIFs, and linked videos were pretty much the lay of the Facebook-land before Live Video came about. How-to videos are an awesome way to grab the interest of your market, and with real-time comments, you can respond to any questions & comments as they come in. Short educational videos related to your business are also an awesome way to build out your brand!

Offer Live Q&A’s

Q&A’s are major when it comes to the world of business and blogging. We want to know what the business or blogger is all about and what their input is, and this is an easy way to get a little bit more in depth on certain topics. It’s even better now that our questions can be answered right then and there, rather than waiting for another video upload to answer our questions!

Video seems to be the way things are going nowadays and as businesses, we are always looking for the best ways to stay engaged with our customers, followers, and whoever else they may be. Something to keep in mind when choosing how to get your message across is that with video, you’re able to contribute much more of that (fabulous) personality. Another plus? It’s straightforward, so viewers can find exactly what they’re looking for. Now it’s time to get the ball rolling on these videos…lights, cameras, action!

Want to learn more about how social media can benefit your business? Join us for our Advertising On Social Media webinar on January 12th! Sign up here.