Photo from Stock That Rocks
With so many social media platforms and sites, it can be hard to know which are worth sinking your time into and if they really will help your blog. StumbleUpon is one of those worthwhile sites, but it is definitely underutilized! For those of you who don’t know, StumbleUpon is a social bookmarking site where the user curates the content. This can be used for inspiration or to find new content for your blog, but it can also be used to increase traffic to your blog!
The simplest way to describe StumbleUpon is that you click a big button that brings you to random pages across the web. However, these pages aren’t random in that they are matched to your specific interests and preferences. When you join StumbleUpon, you select categories that interest you and then StumbleUpon recommends videos, photos, and websites that match these categories. You can then give pages Thumbs Up, Thumbs Down, write a review for them, share them, or do nothing. When you give a page Thumbs Up, it’s saved to your profile and collected.
When you’re the first person to Thumbs Up a page, you’ve “discovered” it. When you make a discovery, it means that you can recommend it to over 15 million stumblers. You decide which categories the page fits under, add your own categories, and review it.
The same process is repeated when you add a page. For bloggers, this simply means that you can add posts to StumbleUpon from your blog or site! However, not all posts should be put onto StumbleUpon. StumbleUpon seeks to provide its users with relevant content, so pages you add should be appealing to a wide audience. For example, time-specific posts such as giveaways should not be posted. If someone stumbles that page after the giveaway is over, then that page is likely to get a Thumbs Down or a negative review, which in turn hurts your chances of people discovering your content.
Being active on StumbleUpon is the main thing you can do to increase the likelihood of your posts taking off. Only discovering or giving Thumbs Up to your own pages will hurt you, but regularly stumbling, giving Thumbs Up, writing reviews, and discovering others’ content will all help you! Once your pages are being discovered, stumblers will come flocking to your site!