You’ve got a lovely voice and you want to use it in the most effective way possible. You don’t feel like blogging alone lets you reach your audience the way you would like to but are unsure if vlogging or starting a podcast is the correct next step for you and your brand. The beauty of the online world is that you can mix and match multiple mediums to suit your specific needs and highlight your individual strengths. Layering a couple of these platforms will give your audience a deeper look into your personality and continue adding value to your brand, ultimately leading to the gaining of new followers!
A vlog is a video blog that is usually hosted on YouTube and embedded into a brand’s website. A well-done vlog can be viewed like online episodes of Internet TV. Entertaining videos where the host (you) teach its audience something, tell a story, or simply entertain for entertainment’s sake. The vlogging world is filled with tutorials, how-to’s, funny skits, performances, reviews and so much more.
Vlogging is a visually stimulating format that allows you to connect with your audience in a far more personal way than simply blogging or even through a podcast. Being able to look your audience in the eye and have them hear your voice is a great way to cultivate a trusting relationship with them. Another pro to vlogging is that your videos are live on YouTube. This year, YouTube became bigger than any individual US cable station. YouTube reaches an unmatched amount of people daily and is so easily shared and distributed around the world. This instantaneous ability to connect with people around the globe is perfect if your brand’s content can be well showcased on it. Take a look at popular vloggers within your specific brand category, pinpoint what is so captivating or charming about way in which they blog, and then ask yourself if you could do that while adding a different value or approach altogether.
Vlogging lets you connect with your audience in a far more personal way than simply blogging.
Depending on your personality and your strengths and weaknesses, the video aspect of vlogging can be seen as a con for some people. To successfully run a vlog, you have to be completely comfortable in front of the camera and enjoy the way you look and sound in your videos. If you are uncomfortable and all of your videos look forced, there’s a chance that it’ll show through and your audience won’t loyally watch you. Depending on what you’re looking to showcase in each vlog, this format can also be time-consuming to edit together and add any special formatting to your videos. YouTube can also be seen as a daunting and highly competitive space with over 300 hours of video loaded every minute, so make sure your videos are worth the watch!
A podcast is the audio version of vlogging. This platform allows your voice to be heard without having to also record a video of yourself. Much like a radio talk show, a podcast allows you to connect with your audience through oral storytelling. In this medium you can tell stories, interview others and host prerecorded question and answer forums. Podcasts are amazing if your demographic includes people that already listen to podcasts. This allows you to quickly build trust with your listeners and deeply engage with them.
Podcasts are a steadily growing medium since they are easily accessible and distributable through iTunes. The number of people who listen to podcasts regularly has more than doubled since 2008 and is only getting larger. A podcast gives you the unique ability to really go for it in regards to storytelling. Whether that means motivating your audience with past personal experiences or curating conversations with other leaders in your field for your audience to learn from. Podcasts are usually longer durations of time where your listener has already agreed to come along for the ride. If done well, your podcast could easily become something your listeners not only enjoy, but eagerly await each week.
The number of people who listen to podcasts regularly has more than doubled since 2008 and is only getting larger.
In order for a podcast to be successful, you need to captivate your audience solely with your voice and your topic. Your storytelling abilities need to be strong in this format and well thought-out because there aren’t any visual aids to guide your listeners along. Making sure you have concise ideas for all of your recordings will help you stay focused while mastering the art of preparation & memorization will make your podcasts flow more organically. If you are not confident in your ability to carry effortless conversation and constantly add value with every episode, podcasting may not be right for you. But no fear, there are plenty of other channels out there that allow you to get your message out there!