These days, it seems like everyone is trying to build their brand and be their own boss! We all talk about creating our brand, improving it, and building brand awareness, but what does all of this really mean? There are a lot of misconceptions out there when it comes to branding, because it includes so much more than what many people think.
Here at Bloguettes, branding is such a big part of what we do. In fact, our 3-day workshops are all about branding and how to elevate your online presence! Whether you’re building a startup, launching a blog, or are wanting to rebrand yourself or your company, it’s so important to understand branding and what it can do for you. Read on to learn the ins and outs of branding!
Branding is all about how you are perceived!
Your brand is so much more than just the visuals of your company, like your logo and company colors. These are aspects of branding, but branding is really the entire perception of your blog or business in the minds of both your current and potential customers or blog readers. The goal of branding is to become known, well-liked, and trusted by your audience!
Branding is what separates you from the competition. Your audience will develop expectations of your brand, and they will form a relationship with your brand that affects their decision to choose your products or services over others. While you can’t necessarily make your audience perceive you a certain way, your brand strategy plays a big role in influencing the way they see you! For example, simply claiming to have high-quality products won’t necessarily influence their perceptions, but keeping your promise and actually providing great products will!
When branding is done well, it creates customer loyalty and referrals, leading to long-term success! Branding begins with asking yourself these questions:
Who Am I?
It’s so important to have an understanding of your brand and what makes it unique! We know that this step may seem easier than it actually is, so if you’re having trouble, ask a close friend (not your mom!) to describe exactly how they see you. This will give you an idea of how an outsider perceives you, and you might learn something you didn’t know before. After all, branding is all about how you’re perceived by others!
At this point you might be wondering, “But what if I’m branding my company?” If this is the case, it can be helpful to think of your company’s brand as a person. Who would it be? Who would it be friends with? How would it communicate? Overall, this will help you to describe exactly what your brand is like and will help you to find your voice!
Who Am I Trying to Reach?
One of the most important parts of branding is knowing who your audience is! When determining your audience, consider their demographics, the best way to communicate with them (such as via email, social media, or phone), and the problems they have that your product or service can solve! Try envisioning what your ideal customer is like and how you can best communicate with them. For example, your audience may be women between the ages of 18-24 who are frequently on social media and are looking for fashion inspiration.
What Value Do I Add?
Let’s face it, setting yourself apart in a crowded market can be tough. Even if your products or services offer more than your competitors, becoming number one can still be a challenge! So, it’s important to find exactly what it is that makes you stand out. Does your brand stand for something? Do you encourage your followers to be different? Do you make them feel empowered? When you do this in addition to providing great content, products, or services, you will keep your followers coming back!
So how do you know if your branding efforts are successful? This is based on your definition of success! If you’re looking to gain more Instagram followers or increase blog traffic, for example, you would measure success based on your number of followers or website visits. For this reason, it’s so important to map out what your desired results are beforehand. This way, you have something to base your performance on. Without clearly defined goals, you’ll have no way to know if your efforts are really working!
While some goals are easy to measure because they’re concrete, others can be harder to measure, such as your trustworthiness and reputation as a brand. If this is something you’re trying to measure, take the time to listen to your audience. Do they seem to be happy with your products or services? Are they referring you to others? Are they commenting on your blog posts and social media posts? These are key factors to pay attention to when it comes to branding!
At the end of the day, branding is all about finding your niche and creating a positive reputation for yourself. When you stay true to who you are, know your audience, have passion, are consistent, and stand for something you believe in, this can be fun!
While we went over the intangible aspects of branding in this post, stay tuned for a blog post about the visual aspects of branding!
Wanna learn how to take your brand to the next level? Sign up for our 3-Day Branding Workshop in Nashville, TN! See you there!